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Just call it a royally big deal.
Prime Big Deal Days, Amazon’s Prime Day-like October sale event, is back — and bringing thousands of bigger-than-ever deals across multiple categories.
And in addition to products beloved by everyone from Oprah to the “Real Housewives,” the major markdowns include several fashion, beauty and home finds linked to the British royal family.
Whether you’re eyeing Kate Middleton’s sunglasses or Meghan Markle’s lush lashes, read on for the best buys.
Superga 2750 Cotu Classic Sneaker
Amazon
Superga’s classic canvas kicks are among Kate Middleton’s most-worn shoes; she’s laced them up for everything from official family portrait sessions to regattas over the years.
Clarins Lip Perfector
Amazon
While Middleton never publicly praises beauty products, she revealed for her preference for this shimmery gloss by swiping some on mid-match at Wimbledon in 2019.
Veja V-90 Sneakers
Amazon
While the exact Veja styles Markle and Middleton own aren’t on sale, the similarly versatile V-90 style is discounted at Shopbop.
Ray-Ban RB2132 New Wayfarer Sunglasses
Ray-Ban
Kate Middleton owns these timeless frames with both black and green lenses, the latter of which she slipped on during her 2022 Caribbean tour with Prince William.
If it’s Meghan Markle’s aviators you’re eyeing, those are on sale too.
Urban Decay Naked3 Eyeshadow Palette
Amazon
Kate Middleton’s long been rumored to use the original version of this cult-favorite neutral palette, after a source told Us Weekly she even recommended it to Michelle Obama.
Vitamix A3300 Ascent Series Blender
Amazon
Meghan Markle’s so fond of her Vitamix blender, she once told Esquire she even takes it on vacation.
“I cannot travel without my Vitamix,” she raved in 2018. (She didn’t name an exact model, but this one’s over $200 off for Prime Day.)
Le Specs Air Heart Sunglasses
Amazon
Markle wore these classic oversized sunnies while she visiting NYC for her baby shower in 2019.
Trilogy Certified Organic Rosehip Oil
Amazon
A source told Us Weekly the Princess of Wales used this organic oil to fight fine lines while pregnant with Princess Charlotte.
Kate Somerville ExfoliKate Intensive Exfoliating Treatment
Amazon
The Duchess of Sussex loves Kate Somerville’s LA-based clinic — once writing on her now-defunct blog, the Tig, “If you can’t make it in, a bottle of ExfoliKate will do the trick for that homegrown glow.”
RevitaLash Advanced Eyelash Conditioner
Amazon
Lusting after Meghan Markles’ lashes? The former actress once gave this eyelash conditioning formula a rave review, telling Allure in 2017, “I also use RevitaLash on my eyelashes, and I swear they are as long as they could ever be.”
Don’t miss the Page Six Style guide to the best beauty deals from October Prime Day.
Essie Nail Polish in Ballet Slippers
Amazon
This pale pink hue’s a longtime royal favorite. Per Essie’s website, the late Queen Elizabeth’s hairdresser once sent the brand a letter calling the subtle shade the “only color” she would wear.
Beautyblender Happily Blended After 2-Piece Blend & Cleanse Set
Amazon
No Hollywood makeup kit is complete without one of Beautyblender’s signature sponges. Just ask Markle’s former makeup artist Lydia Sellers, who told Refinery29 that the star would ask, “Can we just make sure my freckles are peeking through?” when it came time for foundation — so she’d apply makeup with a Beautyblender “because it’s really easy to sheer out.”
Bioderma Sensibio H2O Micellar Water
Amazon
Eagle-eyed fans spotted this makeup-removing micellar water on the Duchess of Sussex’s table in a scene from “Harry & Meghan.” It’s also a Hollywood favorite, as Gwyneth Paltrow, Khloé Kardashian and Drew Barrymore have all been linked to the cleansing solution.
Tatcha The Serum Stick
Amazon
Markle’s makeup artist Daniel Martin is a longtime Tatcha devotee. He regularly uses its products to get the duchess red-carpet ready, including this hydrating serum stick.
She’s not the only one swiping it on, either; the fine line-fighting stick also popped up on Jennifer Aniston’s “Morning Show” glam table in an Instagram Story.
L’Oréal Paris Elnett Hairspray
Amazon
Kate Middleton’s hairstylist, Amanda Cook Tucker, once posted — then deleted — a photo of the products she prepped for a royal trip, including this under-$15 hairspray.
October Prime Day FAQs, answered
What is Prime Big Deal Days (aka October Prime Day)?
Prime Big Deal Days is an Amazon sale event exclusive for Prime members that takes place annually in October. Similar to Amazon Prime Day, it lasts two days and discounts a wide range of products.
How long does October Prime Day last?
The sale starts at 12 a.m. PT on Tuesday, October 8, through 11:59 p.m. PT on Wednesday, October 9. Shoppers have just 48 hours to score deals.
When does October Prime Day end?
October Prime Day ends October 9 at 11:59 p.m. Pacific time, so east-coasters have until 2:59 a.m. on October 10 to shop the deals.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July.
Do you have to be a Prime member to shop October Prime Day?
Prime members can take full advantage of Amazon Prime Day deals. Other interested shoppers can get a 30-day free trial to enjoy Prime Day (plus all the benefits of the subscription) as a test run.
What deals should I shop on October Prime Day?
From deal-hunting on Amazon Prime Day for years, we know the sale is the perfect time to save on brand names like Levi’s, restock your favorite beauty items and comb through all of Amazon’s best-sellers for steep discounts.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
