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4 months ago
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The 2024/25 Newcastle United home shirt went on sale on Friday 7 June.
That announcement revealing that any 2024/25 Newcastle United home shirt bought directly from the club up to the end of August 2024, will see the club donate £5 of the sale price to the club’s official charitable arm, the Newcastle United Foundation.
The announcement also revealed what the prices would be.
It is now just over five weeks later and all of our ‘big 7’ rivals have also put on sale their new 2024/25 home kits, Man U and then Chelsea the very final ones to do so.
I noticed a fair few negative comments online about the new shirt price from some Newcastle United fans and so decided to see what our ‘Premier League big seven’ rivals were charging in comparison for their replica 2024/25 shirts. So here below I have named the kit manufacturer and given the three prices in order of adult, junior, ‘authentic’ just like the players wear…
Newcastle United (Adidas) – £80 adult, £55 youth, £110 just like the players
Tottenham (Nike) – £85 adult, £65 youth, £125 just like the players
Arsenal (Adidas) – £80 adult, £55 youth, £110 just like the players
Liverpool (Nike) – £80 adult, £60 youth, £125 just like the players
Manchester City (Puma) – £80 adult, £60 youth, £110 just like the players
Chelsea (Nike) – £84.99 adult, £64.99 youth, £124.99 just like the players
Manchester United (Adidas) – £80 adult, £55 youth, £110 just like the players
It is the trend, all major clubs charge more and more, year on year.
As an illustration with Newcastle United, the 2022/23 home shirt cost £65, that went up to £70 for the 2023/24 one, now £80 for the 2024/25 one.
Nobody pretends they are cheap but Newcastle United charging the joint lowest prices compared to the ‘big six’ (rest of ‘big seven’?)
However, last month, we saw one Premier League club making a very different decision…
Shropshire Star report – 27 June 2024:
New Wolves kit deal leads to cut in shirt prices
Wolves are cutting the price of next season’s shirts as part of a new kit deal with SUDU.
The 2024/25 pro jersey, the same as that worn by players, will be available to buy for £80, a reduction of £35 from the £115 it cost to buy last season’s pro shirt, made by Castore.
Replica kits will be priced at £58, compared to £60 last season.
Wolves say they have been able to save costs thanks to the deal with SUDU, which was announced on Thursday, allowing them to “streamline” the supply chain.
A newcomer to kit manufacturing, SUDU was launched earlier this year by Levy Merchandising, with the backing of Wolves’ owners Fosun.
Levy Merchandising’s head of partnerships, Joe Poole,
“We’ve seen the price of Premier League jerseys increase consistently over the past few years. Our philosophy is that a pro jersey should not cost £125, Wolves’ will be £80. A replica jersey should not cost £80, Wolves’ will be £58.”
So compared to Newcastle United, Wolves charge £22 less for a replica shirt (£58 v £80) and £30 less for the ‘pro’ one (£80 v £110).
Whilst when you compare them to Tottenham and Chelsea, Wolves are charging £27 less for a replica shirt than both Chelsea and Spurs (£58 v £85) and £45 less for a ‘pro’ one (£80 v £125).
What do you all think?
Should Newcastle United be taking a similar stand to Wolves and charging far less for replica kit?
Or is it a case of Newcastle United needing to charge similar prices, closer to the usual suspects such as Spurs and Chelsea, in order to try and compete financially with them?

 
