4 months ago
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Players in the Public Relations industry have been urged to use their skills to promote Ghana’s tourism sector.
Mr Ben Anane Nsiah, Deputy CEO, General Services of the Ghana Tourism Authority, who made the call, highlighted the intersection of tourism and public relations, saying, “Effective PR is essential in promoting our tourism sector. It helps us tell compelling stories that attract tourists and showcase the unique beauty and culture of Ghana.”
Speaking at the World Public Relations Day Festival held in Accra on Tuesday, Mr Nsiah also emphasised the role public relations played in amplifying the ‘Beyond the Return’ initiative and how strategic communication efforts helped boost Ghana’s tourism sector.
“By leveraging effective PR campaigns, the initiative successfully highlighted Ghana’s cultural heritage, attracting international visitors and fostering economic growth.”
The event, organised by Global Media Alliance, brought together public relations practitioners, students, media representatives, and industry players from various industries.
Held under the theme “The Future of PR in a Changing World”, the summit offered a platform for insightful discussions and networking opportunities.
He noted that the collaboration between public relations professionals and tourism stakeholders was instrumental in driving the initiative’s success, showcasing the power of well-crafted messaging in achieving national objectives.
The Deputy Minister of Information, Mr Sylvester Matthew Tetteh, emphasised the critical role of public relations in today’s fast-evolving landscape.
“In a world where information travels at the speed of light, the role of public relations professionals is more vital than ever. We must harness the power of strategic communication to shape narratives, build trust, and drive positive change,” he remarked.
Adding to this perspective, Mr Edward Boateng, Former Ambassador of Ghana to China, spoke passionately on the importance of shaping the African narrative.
“Africa’s story is one of resilience, innovation, and growth. As communicators, we are responsible for amplifying these stories and presenting a balanced and authentic view of our continent to the world,” Mr Boateng stated.
“By telling our own stories, we reclaim our identity and showcase the incredible potential that lies within Africa, inspiring future generations and fostering global partnerships,” he said.
Sophia Kudjordji, Corporate Communications Manager, Jospong Group, highlighted the role of technology and innovation in PR, noting, “The digital age has transformed how we communicate. PR professionals must adapt to new tools and platforms to reach and engage their audiences effectively. Embracing technology is not an option; it’s a necessity.”
BY TIMES REPORTER
