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Stars know a thing or two about leading a life of (quiet) luxury.
From Sofia Richie’s wedding to Gwyneth Paltrow’s equally internet-breaking ski trial, plenty of famous folks have been linked to the stealth wealth look — marked by forgoing obviously label-emblazoned designer duds in favor of timeless, tailored basics.
“Thank God what they call ‘quiet luxury’ is back — long may it be, as it never went away,” celebrity stylist Mary Fellowes — who’s worked with the likes of Olivia Coleman, Princess Eugenie and Princess Beatrice — previously told Page Six Style of the internet-loved buzzword.
And while it may be defined by high price tags, quiet luxury is embodied by versatile, seasonless style staples sure to last you far longer than your standard flash-in-the-pan fashion trend.
So whether you’re looking to add an investment piece to your everyday rotation or treat a special someone to a gift they’ll cherish for years to come, consider the nine labels that epitomize quiet luxury below.
Toteme
Kendall Jenner, Selena Gomez and January Jones wearing Toteme Instagram/Getty Images
Wrapped up in the TikTok hype surrounding Toteme’s viral scarf jacket? There’s a lot more luxury where that came from. The Instagram-loved Swedish label “explores the appeal of a modern uniform,” per its website, and is famous for its high-quality, wear-with-anything neutrals.
Kendall Jenner, Selena Gomez, Karlie Kloss and Gigi Hadid have all made its pieces part of their own uniforms, whether they’re hitting the red carpet or stepping out in laid-back street style looks.
Toteme Chain Stitch Wool Blend Scarf Jacket
Nordstrom
Toteme Oversize Crop Jacket
Nordstrom
Toteme Boxy Alpaca Blend Crewneck Sweater
Nordstrom
The Row
Taylor Russell, Sofia Richie and Zoë Kravitz wearing The Row Instagram/Getty Images
Mary-Kate and Ashley Olsen’s The Row was practically tailor-made for the quiet luxury takeover. Named for Saville Row, a London street known for its tailoring shops, the brand’s long been distinguished by its logo-free clothing, a favorite of Kendall Jenner, Zoë Kravitz, Sofia Richie and countless other A-listers.
“We didn’t want to be in front of it, we didn’t necessarily even want to let people know it was us,” Ashley told i-D in 2021 of the famously low-key label. “It was really about the product, to the point where we were like: Who could we get to front this so that we don’t have to?”
The Row Half Moon Leather Shoulder Bag
Saks Fifth Avenue
The Row Zip Platform Boot
Nordstrom
The Row Thilde Slit-Front Skinny Pants
Nordstrom
Max Mara
Lily Aldridge, Princess Eugenie and Rosie Huntington-Whiteley wearing Max Mara Getty Images
When it comes to stealth wealth standouts in the outerwear department, Italian fashion label Max Mara’s wrap and teddy coats are longtime favorites. Meghan Markle, Kate Middleton, Nicky Hilton and more all own the luxe jackets.
Max Mara Rialto Camel Hair Hooded Wrap Coat
Saks Fifth Avenue
Max Mara Rosseto Teddy Coat
Bloomingdale's
Max Mara Arona Wool Belted Wrap Coat
Neiman Marcus
Khaite
Sofia Richie, Jennifer Lawrence and Issa Rae wearing Khaite Getty Images/Instagram
The buzz behind Khatie’s quiet luxury looks is anything but quiet. For proof, look no further than Katie Holmes’ $520 Khaite cashmere cardigan-and-bra set, which went viral in 2019. The brand’s elevated wardrobe staples have remained a Hollywood hit in the time since, with Sofia Richie, Ashley Graham, Jennifer Lawrence, Issa Rae and more all embracing the label.
Khaite Cecil Cashmere Mock Neck Sweater
Nordstrom
Khaite Evelyn Sleeveless Panel Sweater
Nordstrom
Khaite Arizona Leather Ankle Boots
Net-a-Porter
Brunello Cucinelli
Olivia Palermo, Jennifer Lopez and Rachel McAdams wearing Brunello Cucinelli GC Images; WireImage
Jennifer Lopez might be known for her bling cups, but not all of her go-tos involve eye-catching sparkle. In fact, she just might be among the biggest famous fans of Brunello Cucinelli’s more minimalist cashmere sweaters, which she wears on the regular.
Brunello Cucinelli Lightweight Turtleneck Sweater
Saks Fifth Avenue
Brunello Cucinelli Cashmere Sweater With Monili
Saks Fifth Avenue
Brunello Cucinelli Natural Leather Blazer
Saks Fifth Avenue
Loro Piana
Gigi Hadid, Sofia Richie and Miranda Kerr carrying Loro Piana purses GettyImages/Instagram
No “ludicrously capacious” bags here. Loro Piana’s understated basics are a favorite of celebrities and “Succession” costume designers alike. (Jeremy Strong’s Kendall Roy even wore a custom jacket on the HBO hit — sent upon the actor’s request, per GQ.)
Meanwhile, Loro Piana’s petite purses have been spotted on the arms of Gigi Hadid, Sofia Richie, Dakota Johnson, Lucy Hale and more.
Loro Piana Bale Micro Grain Leather Crossbody Bag
Neiman Marcus
Loro Piana Ghiera Small Leather Crossbody Bag
Neiman Marcus
Loro Piana Bale Small Cashmere Wool Top-Handle Bag
Neiman Marcus
Bottega Veneta
Sofia Richie, Kendall Jenner and Hailey Bieber wearing Bottega Veneta Getty Images; Instagram
Like many brands on this list, Bottega Veneta mastered the minimalist-yet-luxe look long before quiet luxury began trending on TikTok. Its accessories are particularly aligned with the aesthetic, including its iconic (and much-duped) Mini Jodie Leather Hobo Bag and Drop Earrings.
Bottega Veneta Sardine Bag
Neiman Marcus
Bottega Veneta Mini Jodie Leather Hobo Bag
Nordstrom
Bottega Veneta Small Drop Earrings
Neiman Marcus
Ralph Lauren
Emma Watson, Ariana Grande and Meghan Markle wearing Ralph Lauren Getty Images
When it comes to minimalist closet staples with a maximal amount of famous fans, Ralph Lauren tops the list. The brand’s chic knitwear and all-American design aesthetic have made it a longtime celebrity go-to.
For summer 2023, the label proved a particular favorite at sporting events, with Meghan Markle wearing a crisp white sweater vest to the Invictus Games while Ariana Grande and Emma Watson served up their own Ralph Lauren looks from the stands of Wimbledon and the US Open, respectively.
Polo Ralph Lauren Cable Knit Sweater
Saks Fifth Avenue
Polo Ralph Lauren Polo ID Mini Suede Shoulder Bag
Saks Fifth Avenue
Polo Ralph Lauren Cotton Button-Up Shirt
Saks Fifth Avenue
Jil Sander
Hailey Bieber, Diane Kruger and Kendall Jenner wearing Jil Sander Getty Images
Having launched her first collection in 1973, Jil Sander began making her mark with tailored, luxe designs long before quiet luxury’s inception. And while her namesake fashion house — now helmed by co-creative directors Luke and Lucie Meier — is known to experiment with playful printed elements, too, its solid-colored styles remain a hit with Kendall Jenner, Hailey Bieber and more.
Jil Sander Wool Knit Midi Skirt
Saks Fifth Avenue
Jill Sander Striped Tie-Waist Poplin Midi-Shirtdress
Saks Fifth Avenue
Jill Sander Viscose Rib Turtleneck Top
Saks Fifth Avenue
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Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
