Adidas aims to turn Barcelona prodigy into global icon with new trademark – report

Recent reports from SPORT highlight that Adidas is keen to enhance Lamine Yamal’s brand and reputation, aiming to transform him into a global football star. 

In fact, the company is currently working on a logo and trademark for him, potentially named ‘LY304.’ 

This initiative marks a significant step in Yamal’s career, as he began his partnership with Adidas in February, signing a ten-year contract that guarantees him an annual payment of €1 million.

Yamal’s talent has caught the attention of many brands eager to secure a prominent position in the competitive football market. 

Adidas, in particular, is determined not to let this opportunity slip away, reminiscent of how they previously nurtured Lionel Messi’s career. 

Given Yamal’s age, it is quite remarkable for a brand of Adidas’s stature to invest so heavily, both on the sporting and commercial fronts. 

Adidas’ blueprint for Yamal

Adidas want to make Yamal a global sensation. (Photo by David Ramos/Getty Images)

The collaboration with Yamal is not just about boosting his visibility but also about creating a strong brand identity. 

Adidas is actively working on developing a logo that represents both the initials of Yamal’s name and the number 304, which corresponds to the postal code of his hometown, Mataro. 

This clever branding strategy aims to make ‘LY304’ synonymous with Yamal’s rising fame in the football world. 

As Adidas continues to leverage its international advertising capabilities, it is anticipated that ‘LY304’ will soon gain recognition and become a prominent commercial entity. 

Yamal is not just a promising football player; he is a brand in the making, and his commercial prospects are beginning to show signs of growth. 

However, in the highly competitive landscape of football, it is crucial for Yamal to be guided effectively in his career. This includes the support of his management team and, importantly, his club, Barcelona. 

The Barcelona star aspires to establish a career that meets the high expectations surrounding him, and with the backing of Adidas and his club, he is poised to achieve great things in the future.