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AI video transformation and stylization start-up Mago has secured a $1.57M (€1.5M) pre-seed round from Atlantic Labs, a leading European first-round investor headquartered in Berlin.
The Paris-based company said the investment will enable it to expand its team and accelerate development, with a market launch planned for early 2025.
The start-up said it aimed to tap into the rapid growth of the video production market, driven by creative industries including animation, film, gaming and social media.
“Our technology can instantly transform live footage into animation, oil paintings, or any visual style while maintaining professional-grade quality and consistency,” said Mago co-founder Alvaro Lamarche Toloza.
The new tool builds on open-source video style transfer project WarpFusion, which was created by Mago co-founder Aleksandr Spirin, and has generated more than 150 million views on social media.
Mago says its new tool will simplify pipelines and bring down production costs as well as offer more precision and control than current generative AI solutions being used for rapid iteration and style experimentation.
The company plans to offer both SaaS and on-premise versions, along with a free version. Future developments include integration with popular creation software like Unreal Engine and Blender.
“By accelerating production pipelines, we empower creators to do more with less, while preserving human creativity. Our goal is to amplify creative capabilities, not replace them,” adds Alvaro Lamarche Toloza.
“Mago’s approach to transforming video production with AI is a game-changer for creators. Alvaro and Aleksandr are seasoned creative professionals, they know the challenges that exist and have a strong vision. We’re excited to support the Mago team as they take this technology from France to the world,” said Alice Bardon Catineau at Atlantic Labs.
