Antigravity Academy Names Adina Luo COO

EXCLUSIVE: Antigravity Academy, the production company behind Focus Features’ award-winner Dìdi, has appointed Adina Luo as its new Chief Operating Officer.

Luo joins from the shuttered Participant, where she spent four years as Director, Strategy & Business Development. During her time there, she played a key role in shaping corporate planning processes and advancing socially conscious film and television projects and campaigns.

The young exec is just the latest addition to the company on the heels of Holly Stanton, who recently came aboard as Head of Development for Narrative and Documentary, amid the company’s drive to scale its community-driven approach to filmmaking. While looking to expand its film and TV slate, Antigravity is currently making short-form media experimenting with new technologies and modes of storytelling.

“We are so lucky to welcome Adina into our family. She shares our dream to reimagine how communities and stories can come together,” said Antigravity Founder Carlos López Estrada. “We’re building a new ecosystem of artists, collaborators, and audiences, and even though there’s lots of work to do, we believe we’re on the right path – and Adina is going to be a key part of getting us there.”

Luo told us that “Antigravity Academy has already proven itself as a powerful creative voice. I am so honored to join this incredible team at such an exciting moment as we look to grow and expand our approach. I really see Antigravity Academy as a company that has cracked the code on building a differentiated brand and authentic community, and is now truly well positioned to scale that approach and begin to bring audiences back again and again across projects.”

Since launching in 2022, Antigravity has produced projects such as Sean Wang’s debut feature, the Sundance Audience Award winner Dìdi, and launched initiatives such as their Screenwriting Camp for first-time filmmakers and Short Film Studio in partnership with Dolby. Focused on elevating emerging voices while pushing to make Hollywood accessible to all, the company is currently developing a feature and an in-depth documentary project based on The Good Whale, a podcast from The New York Times and Serial Productions. In television, they’re developing the comedy series Smugglers in collaboration with This American Life and showrunner Joanna Calo (The Bear). They premiered the multimedia film For Mexico, For All Time at the Sphere in Las Vegas as the centerpiece of sporting event Noche UFC this past September.