9 months ago
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Apple today is continuing its investment in sports and subscriptions business with the launch of a new app for iPhone users, Apple Sports. The app will offer sports fans access to real-time scores, stats, and other information about their favorite teams and leagues, while introducing competition to other sports score aggregators on the App Store.
Initially available in the U.S., U.K. and Canada, the app will include information on the following leagues: MLS, NBA, NCAA, NHL, Bundesliga, LaLiga, Liga MX, Ligue 1, Premier League, and Serie A. Apple says more leagues will become available over time, including the MLB, NFL, NCASF, NWSL and WNBA for their upcoming seasons.
Image Credits: Apple
With the app, users will be able to customize their scoreboards to follow their favorite teams, leagues, and tournaments, and switch between various sections, like play-by-play information, team stats, lineup details and live betting odds — the latter, however, can optionally be turned off by the user in the settings, Apple notes.
Image Credits: Apple
While the app itself is free to use, it can help Apple direct customers to its other subscription offerings in live sports, via its Apple TV app where users can watch live games from Apple and their other apps. The company has been investing in its sports business over the past several years, inking partnerships with Major League Baseball, with a 10-year streaming deal that began in 2023. Last year it also began offering the MLS Season Pass through the Apple TV app, for $14.99 per month. In addition, Apple TV offers a multiview feature for sports viewing, for watching things like Friday Night Baseball, Major League Soccer matches, and MLS and MLB live shows.
Sports can help Apple to grow its services revenue, which hit a record of $22.3 billion in the fourth quarter, encompassing areas of Apple’s business including Apple TV+, Apple Music, iCloud, the App Store, advertising and more.
Apple Sports is offered in English, French, and Spanish and requires iOS 17.2 or later to download and run.
