Apple TV+ Signs Up For Investment Obligations With French TV Biz

Apple TV+ has signed its first ever agreement with professional bodies representing the French audiovisual sector committing the platform to investment obligations in local and European productions.

The accord, which does not cover cinema, will see the platform adhere to obligations set out in France’s 2021 SMAD decree governing investment quotas and media windows for all subscription-based, pay-per-view and free VOD services operating in the country.

Under the four-year agreement, Apple TV+ will invest 20% of its previous year’s net annual turnover in France in the development and production of European and French audiovisual works.

In addition, 70% of this commitment will be directed towards independent productions by French and European producers, who will then retain rights to the IP.

A clause on the diversity of investments in documentary and animation is also in works..

Professional animation, producer and distributor bodies AnimFrance, SATEV, SEDPA, SPI, USPA, and SACD welcomed the deal.

“This agreement confirms Apple TV+’s desire to take a further step in its integration into the French regulatory system,” they said in a joint statement.

“It reflects a vision shared between the parties on the diversity, renewal and influence of French audiovisual creation,’ it continued.

Since its launch in France in November 2019, Apple TV+ has produced a handful of French Originals including London-set Liaison, starring Eva Green and Vincent Cassel; fashion house drama La Maison and the upcoming thriller A L’ombre Des Forets.

French regulator Arcom also welcomed the accord noting it followed in the wake of similar agreements signed by Netflix and Amazon.