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Apple is allowing anyone to access its Apple TV+ streaming service for free this weekend, January 4 and 5. The company made the announcement on Monday alongside a short video featuring its most popular TV shows, including “Severance,” “Slow Horses,” “Shrinking,” and more.
It’s worth noting that this is the first time that Apple has offered something like this. The announcement comes a few days after Apple TV+ began teasing that it was planning to open up its content to non-subscribers.
A weekend is enough time to binge-watch some of Apple’s most popular shows, especially “Severance,” which is returning for its highly anticipated second season on January 17.
By opening up access to its content, Apple is likely hoping that people will explore its TV shows and then eventually sign up for a subscription to keep up with the show or check out the rest of the streaming service’s library of content.
Apple TV+ is priced at $9.99 per month, and allows up to six members of a Family Sharing group to watch content under a single subscription.
Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.
