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Apple’s new mixed reality headsets will include thousands of Disney+ TV shows and movies along with four “iconic environments” where users can watch them as the tech giant unveiled more details of its upcoming Apple Vision Pro.
Immersive viewing options include The Disney+ Theater, inspired by Hollywood’s historic El Capitan Theatre; the Scare Floor from Pixar’s Monsters Inc.; Marvel’s Avengers Tower overlooking downtown Manhattan; and the cockpit of Luke Skywalker’s landspeeder, facing a binary sunset on the planet Tatooine from the Star Wars galaxy.
“At Disney, we’re constantly searching for new ways to entertain, inform, and inspire by combining exceptional creativity with groundbreaking technology to create truly remarkable experiences,” said Disney CEO Bob Iger in Apple’s announcement. “Apple Vision Pro is a revolutionary platform that will bring our fans closer to the characters and stories they love while immersing them more deeply in all that Disney has to offer. We’re proud to once again be partnering with Apple to bring extraordinary new Disney experiences to people around the world.”
Apple unveiled the headset at the Worldwide Developers Conference last summer. Pre-orders begin Jan. 19 with availability starting Feb. 2 at Apple Stores. The headsets start at a pricey $3,499. Bulky headsets have proved a hard sell but Apple insists the Vision Pro is unique.
Streaming app offerings include Apple TV+, Disney+, ESPN, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, Imax, TikTok and Mubi, Apple said. Users can also also browse and watch streaming video online.
Entertainment experiences include 150+ 3-D movies including Avatar: The Way of Water, Dune, Spider-Man: Into the Spider-Verse and The Super Mario Bros. Movie. Apple said users can access 3D versions of eligible movies when they become available to rent or purchase from the Apple TV app. Apps including Disney+ will offer 3D versions of their latest and most popular movies on Vision Pro at launch and debut new 3D editions alongside or shortly following standard 2D releases.
The Apple TV App includes a “Cinema Environment” that lets viewers transform a space into a personal movie theater where they can choose a favorite seat from the floor, balcony or front, middle or back row.
New immersive entertainment experiences — 180-degree 3D 8K recordings captured with Spatial Audio – include Alicia Keys: Rehearsal Room; Adventure, which following pioneering athletes; animal stories on Wild Life, and Prehistoric Planet Immersive, the Apple Original docuseries from Jon Favreau and the producers of Planet Earth. Favreau also executive produced for Encounter Dinosaurs, a new free Apple app that takes viewers to the Cretaceous, a period more than 66 million years old, where dinosaurs roamed.