‘Bad Boys: Ride Or Die’ Posts $5.9M In Thursday Previews – Box Office

Sony‘s Bad Boys: Ride or Die did $5.875M yesterday at previews that began at 3PM, an amount of cash, which actually is only 8% off from the previews of the franchise’s previous long-awaited threequel, 2020’s Bad Boys for Life, which did $6.36M. That’s a great start for Bad Boys: Ride or Die as it enters what has been an embattled marketplace due to lack of movie inventory from the strikes, not to mention — there hasn’t been any mass-appealing movies, that is outside of Disney/20th Century Studios’ Kingdom of the Planet of the Apes (which just crossed $144.3M). Audience reaction last night to the Will Smith and Martin Lawrence reteam was 5 stars and 88% positive on Screen Engine/Comscore’s PostTrak, while Rotten Tomatoes audience score stands at 97%.

Demos, which change throughout the weekend, were 36% Black, 29% Hispanic and Latino, 20% Caucasian, 10% Asian, and 4% other.

Bad Boys: Ride or Die saw a $23.6M first day which led to an ultimate best-in-franchise 3-day of $62.5M and 4-day of $73M, but keep in mind that the threequel was working off the heat of a 17-year gap between sequels, not to mention it was MLK weekend. If all goes well, Bad Boys: Ride or Die winds up north of $40M.

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