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Bitcoin surprised everyone in September 2024 with a 9-11% rise, closing between $65,000 and $66,000. Investors did not expect this jump, which has sparked new cryptocurrency discussions. Baden Bower, a leading crypto PR agency, shares insights into what this rise means for the market.
Bitcoin Breaks Its September Slump
For years, September was a bad month for Bitcoin, with an average drop of 5.9% over the past decade. Investors braced for the usual dip, considering it a cooling period. But September 2024 broke that pattern, giving crypto its best performance in over ten years. Global monetary policies, more institutional interest, and higher demand contributed to the rise.
AJ Ignacio, CEO of Baden Bower, comments on the market’s change:

"Even experienced crypto investors can find themselves caught off guard. This highlights the need for companies to adjust their PR strategies quickly."

Baden Bower’s fast reactions help its clients stay ahead in the crypto market.
As the fourth quarter approaches—a traditionally strong period for crypto—analysts predict prices will reach $75,000 to $85,000. While this outlook is positive, it also brings challenges. Financial PR firm Baden Bower encourages clients to focus on long-term communication rather than short-term price movements. Educating investors on the bigger picture helps create stability and trust.
What Drove Bitcoin’s September Rise?
Several things contributed to crypto’s rise in September. Central banks in the U.S., Europe, and China lowered borrowing costs to boost economic growth, which helped crypto.
Institutional investments also played a role, and positive sentiment ahead of the U.S. election added more momentum. Technical indicators, like a favorable relative strength index (RSI), supported the upward trend. Baden Bower uses these insights to help its clients understand the fast-moving world of crypto.
Politics are also changing, with both major U.S. political parties now showing more support for crypto. Baden Bower helps clients adjust their messaging to reflect these changes, making sure that PR for small businesses remains in sync with political developments and helps companies seize new opportunities.
PR Challenges and Opportunities in Crypto
Crypto’s rise creates both opportunities and challenges for crypto companies. Ignacio explains,

"This change in market behavior means companies need to balance the excitement of positive news with credibility in a market known for its volatility."

Baden Bower focuses on more than price trends. The firm highlights advancements in technology, real-world applications, and regulatory compliance. This helps clients build a strong reputation in a market that often faces skepticism. Focusing on blockchain’s long-term potential gives clients a solid position in crypto.
As crypto becomes further integrated with traditional finance systems, PR becomes even more critical. Baden Bower helps its clients get published on renowned sites and gain visibility and recognition within the industry.
Q4 Expectations and PR Plans
The fourth quarter is expected to bring solid results for crypto, with analysts predicting prices between $75,000 and $85,000. High price expectations come with the challenge of managing investor confidence.

"While price targets are exciting, companies need to focus on a balanced message," Ignacio says. "At Baden Bower, we guide clients on how to get an article published to highlight real technology, practical use cases, and regulatory knowledge rather than focusing on price alone."

For Q4, Baden Bower will spotlight partnerships and advancements and work with media outlets to increase awareness about cryptocurrency. It also plans to use social media to provide timely updates, helping clients stay prepared for positive developments and challenges.
Crypto’s remarkable performance in September has led companies to amend expectations for the cryptocurrency market. Companies that communicate their value clearly and stay in tune with public sentiment will be well-positioned for future success. Baden Bower’s knowledge of crypto guides companies through this exciting phase in digital finance.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
