Barcelona new home kit for 2024/25 shatters sales records on first day

Unveiling a new kit is the ultimate symbol of a fresh season, representing the onset of a new era.

After much anticipation, FC Barcelona officially announced the release of their 2024/2025 jersey yesterday, with the design being well-received by fans.

Barcelona kits are flying off shelves

Now, according to Mundo Deportivo, within the first three hours of sales, as many shirts were purchased as on the entire first matchday of last year.

In fact, as per the club’s internal figures, this marks the highest first-day sales in Barcelona’s entire history.

The official stores with the highest attendance and sales were at Spotify Camp Nou, Passeig de Gràcia, and Rambla de Canaletes. Fans, including many tourists, lined up an hour early to buy the new Barça shirt.

Barça’s home kit for 2024/25 (Photo courtesy: FC Barcelona)

Lamine Yamal’s jersey, featuring his new number 19, was the most popular.

Considering the barriers he continues to break and his stellar Euro 2024 campaign, the buzz surrounding him makes complete sense.

The club’s e-commerce platform also contributed to the historic sales record. While Barça currently sells online in Europe, they are awaiting an agreement with Nike to expand to other continents.

The excitement for the new kit design, with its throwback elements and vibrant theme, is understandable.

Barcelona’s new era under Hansi Flick has also energized fans, prompting them to purchase the jerseys in anticipation of the season ahead.

Details of the design

The kit design pays tribute to Barcelona’s original 1899 jersey, featuring a two-colour scheme and the club crest at the centre.

Initially, player kits will display only the Spotify logo, while fan jerseys will include the logo and name. The player version will be available for fans to purchase starting this autumn.