Barcelona set to earn around €8 million from pre-season tour to the US

Barcelona kickstarted their pre-season tour to the United States with a 2-2 draw with Manchester City in Orlando.

The Catalans are now set to jet off to New York as they take on Real Madrid at the Metlife Stadium this weekend.

Needless to say, these friendlies will serve as a key source of revenue for Barça as they look to maximise the economic potential of the US tour.

How much will Barça earn from the US tour?

According to Mundo Deportivo, Catalan giants are poised to earn a minimum of €8 million from the three-match tour, with the potential for this figure to rise based on ticket sales.

The tour, featuring high-profile clashes against the likes of Real Madrid, AC Milan, and Manchester City, has proven to be a lucrative venture for the club.

While the exact revenue from each match varies depending on the opponent, it is estimated that El Clasico alone could generate a gross income of around €6 million.

This is perhaps why Barcelona have found US trips to be lucrative opportunities during pre-season campaigns.

The club’s strong brand presence and massive global following, especially in the North American market, have contributed to the success of these pre-season trips.

Not to mention, the Catalans have had their lodging and travel taken care of by a third-party company, meaning the club have put minimal investment into this US trip.

Beyond the financial benefits, the US tour also provides invaluable opportunities to strengthen Barcelona’s brand in a key market.

With a rapidly growing fanbase in the United States, the club aims to capitalize on this momentum through increased social media engagement, merchandise sales, and overall brand visibility.

The women’s team is also set to enjoy the financial spoils of their US tour, scheduled for late August. With two matches planned, the women’s section is expected to generate a record-breaking €1 million in net profit.