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Beetlejuice, Beetlejuice, the long-awaited Warner Bros sequel to the 1988 Tim Burton directed, Michael Keaton haunted comedy landed on three-week tracking with an outlook of $65M-$75M — however, don’t be surprised if it does more for there’s too much fuel on this building box office bonfire.
Recent box office history has shown that these long-delayed sequels, i.e. Star Wars: The Force Awakens, Bad Boys for Life, Top Gun: Maverick have great theatrical potential. Note, no one is seeing Beetlejuice, Beetlejuice in the vicinity of Star Wars or Top Gun 2 yet.
The movie, which also headlines Wednesday star Jenna Ortega, is hot with women; over 25 first, then under 25 next. You’ll remember Ortega propelled Scream VI to a franchise domestic record opening of $44.4M.
Beetlejuice, Beetlejuice is 23 days out from release, placed on that magical post Labor Day weekend (first frame in September) which Warner Bros has turned into a hotbed for horror movies with titles like the It and The Nun franchise in recent years. Beetlejuice, Beetlejuice is getting a Venice World Premiere and the bullhorn on the film will only grow louder.