Best Prime Day fashion deals: Up to 26% off Adidas, more celeb-loved brands

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Get ready to save in style.

With Amazon’s Prime Big Deal Days finally here, thousands of products are marked down to Prime Day-level prices — including shoes, clothes, and accessories from brands we regularly see on stars.

Read on for the best of the bargains, from Kyle Richards’ favorite sunglasses to Taylor Swift’s classic pumps. (And don’t forget to check out our guide to the best beauty deals on offer, too.)

Adidas Stan Smith Sneakers

Adidas Stan Smiths Amazon

Adidas’ Stan Smith shoes are as classic as they come, with famous fans including Taylor Swift, Natalie Portman, Karlie Kloss and many more.


Hanky Panky Signature Lace Low-Rise Thong (Pack of 3)

three lace panties Amazon

Hanky Panky didn’t just trademark “the world’s most comfortable thong,” it’s also found famous fans in Jennifer Aniston, SZA, Cameron Diaz and many more.


Jenny Bird Knocker Hoop Earrings

Jenny Bird Knocker Earrings Amazon

Don’t knock Amazon’s jewelry offerings; the site’s packed with statement-making bling like these elegant hoops from celebrity favorite Jenny Bird.


Free People Intimately Love Letter Cami

A model in a gray cami Amazon

Love Taylor Swift’s style? The star wore this cute tank in a Polaroid with a friend — and it’s somehow still in stock and on sale.

For more Swift-inspired buys for your Prime Day savings era, be sure to check out our full guide.


Madewell Zip-Top Transport Tote

A black zip-up tote bag Amazon

Meghan Markle, Rachel McAdams and Gal Gadot all own versions of this versatile leather carryall.


Hunter Classic Boots

A Hunter boot Amazon

Make a splash this fall in the timeless rain boots beloved by Meghan Markle and Sarah Jessica Parker, to name but a few.


Deermisu Suede Tote Bag

A suede tote bag Amazon

The Row not quite in your budget? Shop a similarly luxe-looking suede style from Deermisu, which is currently the No. 1 bestseller in Amazon’s top-handle handbags category.


Norma Kamali Diana Dress

A model in a black dress Amazon

We’ve spotted Kacey Musgraves, Sophie Turner, Miley Cyrus and Sarah Jessica Parker in versions of this ruched cocktail dress, perfect for a fall wedding or other special occasion.


Doeyg Mesh Ballet Flats

mesh ballet flats Amazon

These breathable flats are dead ringers for the mesh Alaïa pair seen on Jennifer Lawrence, Dakota Johnson and Kourtney Kardashian.


Superga 2402 Cotu Sneaker

Superga sneaker Amazon

Save big on a backless version of Kate Middleton’s trusty Superga sneakers.


Dream Pairs Platform Mini Boots

A platform shoe Amazon

If Ugg’s often-sold-out platforms aren’t quite in your budget, these top-rated boots offer the same elevated look at a far lower price.


Ciao Lucia Maja Dress

A model in a black dress Amazon

Before Amazon says ciao to its second Prime Day of the year, shop deals like this dress from a label Olivia Rodrigo, Kaia Gerber and Jennifer Lopez love.


Jenny Bird Icon Hoops

Silver hoop earrings Amazon

Several iconic stars have sported Jenny Bird’s Icon Hoops over the years, including Hailey Bieber, Kylie Jenner and Bella Hadid.


BaubleBar Pisa Bracelet

gold bracelets Amazon

Hailey Bieber and Brie Larson both own versions of this beaded bracelet, which comes in several sizes perfect for stacking.


Reebok Classic Leather Sneakers

A white Reebok sneaker Amazon

White sneakers just might be the ultimate fall wardrobe workhorse. Just ask Suki Waterhouse, Emily Ratajkowski and Sydney Sweeney, all of whom own these classic Reebok kicks.


The Gym People High Waist Yoga Pants

A model in black leggings Amazon

Kyle Richards is a fan of these budget-friendly leggings — no ifs, ands or butts about it. She’s included them in several Amazon livestreams, most recently saying they “make the butt look good.”


Veja V-90 Sneakers

A Veja sneaker Amazon

While the exact Veja styles Meghan Markle and Kate Middleton own aren’t on sale this time around, the Italian footwear brand’s equally chic V-90 is discounted at Shopbop.


Apsvo Gold Drop Earrings

gold drop earrings Amazon

These on-trend drop earrings look strikingly similar to the Bottega Veneta pair stars like Hailey Bieber and the Kardashian-Jenners wear — but cost around $8 instead of over $800.


Sam Edelman Jildie Pumps

black pumps Amazon

Spinning in your highest heels needn’t mean paying the highest prices. These patent leather slingbacks, which Taylor Swift once wore for dinner in NYC, are majorly discounted at the moment.


Levi’s Vintage Shortalls

A model in Levi's overalls Amazon

In addition to Levi’s classic jeans, Amazon’s got great deals on the timeless overalls Taylor Swift and Lucy Hale both own.


New Balance 515 V3 Sneakers

A New Balance sneaker Amazon

A trusty pair of New Balance sneakers is an off-duty model must-have. Case in point? Bella Hadid, Kaia Gerber and Bella Hadid all own takes on this on-sale pair of 515 V3s.


Molozoey Jelly Mesh Ballet Flats

red mesh ballet flats Amazon

Jealous (or should we say, jelly) of Jennifer Lawrence’s mesh flats from The Row? These on-sale jelly shoes offer a strikingly similar look at a fraction of the price.


Orolay Thickened Down Coat

A model in an olive-colored jacket Orolay

Few coats have managed to rack up as much viral fame and celebrity support as this top-rated style, which appeared on Oprah’s 2019 “Favorite Things” list. Lucy Hale, Emma Stone and Candice Bergen all own one, too.


Ray-Ban RB2132 New Wayfarer Sunglasses

Ray-Ban sunglasses Amazon

You can’t get much more classic than a pair of Ray-Bans. Just ask famous brand fans like Meghan Markle, Kristen Stewart, Jennifer Lawrence and Reese Witherspoon.


NYDJ Marilyn Straight Jeans

A model in jeans NYDJ

Oprah declared NYDJ her “favorite denim brand” on her 2018 “Favorite Things” list.


Free People Downtime Bodysuit

A model in a white bodysuit Amazon

Fashion editors and famous folks agree: There’s just something about Free People. And while the brand rarely holds sales, styles like this versatile bodysuit and cozy Easy Street Tunic are discounted in Shopbop’s Amazon store right now.


Ugg Cozetta Curly Slippers

An Ugg slipper Amazon

Don’t be left saying ugh when prices on Uggs go back up later this week.


Nippies Nipple Covers

Nippies nipple covers Amazon

Plenty of stars (and their stylists) rely on nipple covers for a seamless silhouette. Jamie Chung’s partial to this particular pair; she told the Strategist in 2021, “If I just want a little coverage, these silicone nipple covers give me that extra protection,”


Dr. Martens Chelsea Ankle Boots

A shearling Dr. Martens boot Amazon

From Olivia Rodrigo to Kourtney Kardashian, stars love their Docs. Save on a range of styles right now, including this fall-ready, shearling-lined Chelsea boot.


Jennifer Behr Mabel Bow Barrette

A black bow Amazon

Before you wrap up your Amazon Prime Day shopping, consider adding this sweet hair accessory to your cart. Taylor Swift, Sabrina Carpenter, Olivia Culpo and many more have worn Behr’s signature bow barrettes.


Pistola Denim Arlo Sweater

A model in a striped sweater Amazon

Shopbop’s Amazon store is full of fall-ready fashion deals, including this cozy striped sweater.


Frame Le High Flare Jeans

A model in dark wash denim Amazon

Frame makes some of stars’ absolute favorite jeans; Gisele Bündchen’s starred in its campaigns, while Kate Middleton, Camila Morrone and Olivia Wilde all own pairs.


Damson Madder Shrunken Pointelle Tee

A model in a black T-shirt Amazon

Editors, influencers and celebs like Anya Taylor-Joy have all worn the up-and-coming brand behind this cute closet essential.


Madewell Boyfriend Pocket Tee

A model in a white tee Amazon

Amazon’s practically a one-stop shop for elevated basics like this baggy tee. (Selena Gomez owns a similar one from the brand.)


Oura Ring Gen3

An Oura Ring Amazon

Don’t snooze and miss out on this deal. From Jennifer Aniston to Prince Harry to Kim Kardashian, countless A-listers are known to use Oura’s wearable sleep tracking devices.


Jennifer Behr Mirabelle Earrings

sparkly bow earrings Amazon

Before you put a bow on your Amazon Prime Day shopping, consider adding some special sparkle to your cart.


Havaianas Slim Flip-Flops

A flip flop Amazon

Stars sure don’t flip-flop on their love for this Brazilian brand. Everyone from Jennifer Aniston to Jennifer Lopez owns a pair of its classic sandals.


Lioness La Quinta Blazer

A model in a black blazer Amazon

Lioness has a whole pack of influencer fans, from Olivia Jade to several Bachelor Nation stars. Shopbop’s Amazon store has lots of discounted designs from the brand right now, including this office staple.


Madewell Nettie Heeled Mary Janes

silver pumps Amazon

Ever since Beyoncé made it her official “Renaissance” tour dress code, silver’s been having a major moment. And what better way to rock the metallic than these cute chunky heels?


8 Other Reasons Pia Bag

A cheetah print bag Amazon

Walk on the wild side this Prime Day with splurge-worthy accessories like this leopard-print purse from a brand every “It” girl adores.


Koolaburra by Ugg Koola Short Boot

A black Ugg boot Amazon

There’s no time like the present to treat yourself (or wrap up an early present) from celebrity-adored Ugg. And while Koolaburra’s already the more budget-friendly branch of the brand, prices are even lower during Prime Big Deal Days.


Madewell Tennis Station Necklace

A thin gold necklace Amazon

Tennis, anyone? In addition to wardrobe staples beloved by stars like Taylor Swift, Madewell also makes equally elegant (and accessibly priced) jewelry.


Cider Jumpsuit

A black jumpsuit Amazon

Jump to score savings on one-and-done outfits like this comfy yet polished jumpsuit.


Brooks Adrenaline GTS 23 Sneakers

A Brooks sneaker Amazon

Before your Prime Day adrenaline wears off, shop savings on sneakers like this Jennifer Garner-approved pair.


Cozy Earth Bamboo Jogger

A model in joggers Amazon

Run, don’t jog, to score deals on these joggers, which Oprah said feel “like a second skin” on her 2020 “Favorite Things” list.


Cozy Earth Bamboo Pajama Set

A model in pajamas Cozy Earth

Kylie Jenner gifted these cozy PJs to her whole family for Easter, while Oprah named the same set a “Favorite Thing” years prior, saying it “doesn’t just feel amazing — it’s breathable and helps regulate body temperature.”



Don’t miss the Page Six Style guide to the best beauty deals from October Prime Day.


Feisedy Retro Square Aviator Sunglasses

sunglasses Amazon

Kyle Richards raved about these shades in an Amazon Live this year, saying the style “looks good on anyone.”


JW Pei Joy Shoulder Bag

A JW Pei bag Amazon

Start fall off on a stylish note with this vegan leather carryall, which comes in a whopping 36 shades.


Le Specs Air Heart Sunglasses

Le Specs sunglasses Amazon

Heart Meghan Markle’s style? Consider splurging on these statement-making shades she wore for her 2019 baby shower.


Levi’s 501 Crop Jeans

A model in cropped jeans Amazon

Levi’s has been making jeans for centuries — but the brand’s still beloved by modern “It” girls like Hailey Bieber, Beyoncé (who even shouted it out in her lyrics) and Kylie Jenner.


Hanes Cotton Tanks (6-Pack)

A pack of white tanks Amazon

When it comes to the most budget-friendly style staples, it’s hard to top these tanks. Kourtney Kardashian, Julia Fox and Olivia Wilde have all been spotted wearing the cotton classic over the years.



October Prime Day FAQs, answered

What is Prime Big Deal Days (aka October Prime Day)?

Prime Big Deal Days is an Amazon sale event exclusive for Prime members that takes place annually in October. Similar to Amazon Prime Day, it lasts two days and discounts a wide range of products.

How long does October Prime Day last?

The sale starts at 12 a.m. PT on Tuesday, October 8, through 11:59 p.m. PT on Wednesday, October 9. Shoppers have just 48 hours to score deals.

When does October Prime Day end?

October Prime Day ends October 9 at 11:59 p.m. Pacific time, so east-coasters have until 2:59 a.m. on October 10 to shop the deals.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July.

Do you have to be a Prime member to shop October Prime Day?

Prime members can take full advantage of Amazon Prime Day deals. Other interested shoppers can get a 30-day free trial to enjoy Prime Day (plus all the benefits of the subscription) as a test run.

What deals should I shop on October Prime Day?

From deal-hunting on Amazon Prime Day for years, we know the sale is the perfect time to save on brand names like Levi’s, restock your favorite beauty items and comb through all of Amazon’s best-sellers for steep discounts.



Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.


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