Beyoncé announces haircare line Cécred, launching this month: ‘Hair is sacred’

Beyoncé has some hair-raising news for fans.

The “Single Ladies” singer, 42, teased that she was working on a haircare brand nearly a year ago, and on Tuesday, she finally dropped the announcement fans have been waiting for, posting on Instagram that she’s launching a line called Cécred later this month.

“Hair is sacred. The journey begins Feb 20. Visit CECRED.COM,” she captioned the Reel, which showed clips of people (including Queen Bey herself) getting their hair done interspersed with an image of a sheet draped over a TV that showed images of a salon.

Cleverly, the business is named Headliners Hair Salon, the name of the hair salon her mother, Tina Knowles, once ran (and where Destiny’s Child used to sing for clients before they got their big break).

At the end of the video, an adorable clip of young Beyoncé and her mom in the 1980s waving plays as the clip ends.

The official Cécred Instagram account shared another video showing social media comments and videos from fans talking about the new haircare brand as well as a voiceover of the “Halo” singer saying, “obviously I grew up in my mother’s hair salon.”

Beyoncé announced her new haircare brand in a video on Tuesday. Beyonce/Instagram The Reel included a look at a hair salon named after the one her mother owned. Beyonce/Instagram The Reel showed men and women getting their washed and styled. Beyonce/Instagram

Naturally, members of the Bey Hive went wild for the news.

“Yonce girl my pockets are tired!! But I’ll figure it out per usual,” one fan wrote, while another added, “I can feel my edges growing back already.”

Her male fans also committed to the new line, like one who wrote, “Buying everything, Bey!! I don’t have much hair but for you I’ll wash and style my imaginary curls every day. 😩.”

Beyonce/Instagram

“Honestly Beyonce could drop cow manure and we’d all purchase it. 😩 Help us, Lord,” another fan quipped.

As of Wednesday, the brand’s website — which features some of the same footage of the Headliners Hair Salon and a box to sign up for email notifications — doesn’t give any indication to what Cécred’s product line might include.

“Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy,” the Grammy winner posted in May 2023, referring to her mom’s salon.

Beyoncé follows in the footsteps of a bevvy of celebs who own haircare brands, including Jennifer Aniston, Priyanka Chopra, Tracee Ellis Ross, La La Anthony and Jonathan Van Ness.

The singer sported a Western look at the Grammys on Sunday. Getty Images for The Recording Academy She supported her husband, Jay-Z, who received the Global Impact Award. Getty Images for The Recording Academy

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But this isn’t the star’s first rodeo when it comes to the beauty industry; she’s launched many perfumes over the years, including her recent fragrance, Ce Noir ($160).

Speaking of rodeos, the “Cuff It” singer rocked some Western style when she attended the 2024 Grammys on Sunday, wearing a white Stetson cowboy hat ($440) with a studded Louis Vuitton skirt suit to take in the star-studded awards show.

As for Cécred, watch this space (and get your wallets ready) when the line drops on February 20.