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Beyonce is known for her amazing music, her over the top performances, her legendary beauty …. and for her sticky fingers.
LOS ANGELES, CALIFORNIA – FEBRUARY 20: (Exclusive Coverage) (Editorial Use Only) Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at The Revery LA on February 20, 2024 in Los Angeles, California. (Photo by Julian Dakdouk/Parkwood Media/WireImage via Parkwood )
Media Take Out learned that Beyonce is being called out for “borrowing” from the branding and marketing of a New Zealand skincare line, TWYG
TWYG is a New Zealand-based skincare line. According to its founder, the line was released in June 2023. Beyonce’s line Cecred was released last month on Feb. 20th.
Here’s TWYG:
And here is Cecred:
Folks on TikTok are already calling Beyonce out – claiming that she stole her entire concept from the New Zealand brand. Look:
Beyoncé’s most successful songs on the US Billboard Hot 100 include “Crazy in Love”, “Baby Boy”, “Check On It”, “Irreplaceable”, “If I Were a Boy”, “Halo”, “Single Ladies (Put a Ring on It)”, “Drunk in Love”, “Break My Soul”, “Cuff It” and “Texas Hold ‘Em”. She is the only woman in history to have at least 20 top 10 songs as a solo artist, and at least 10 as a member of a group. Her collaborative music ventures include Everything Is Love (2018), an album with her husband and rapper Jay-Z, released as the Carters, and the musical film Black Is King (2020), inspired by the music of the film soundtrack The Lion King: The Gift (2019). Live project Homecoming: The Live Album was released in 2019 to document her 2018 Coachella performance. Outside of music, she has starred as an actress in films such as Austin Powers in Goldmember (2002), The Pink Panther (2006), Dreamgirls (2006), Cadillac Records (2008), Obsessed (2009), and The Lion King (2019).
LOS ANGELES, CALIFORNIA – FEBRUARY 20: (Exclusive Coverage) (Editorial Use Only) Tina Knowles and Beyoncé celebrate the launch of her hair care line, CÉCRED, with an intimate gathering at The Revery LA on February 20, 2024 in Los Angeles, California. (Photo by Julian Dakdouk/Parkwood Media/WireImage via Parkwood )
Having sold 200 million records worldwide, Beyoncé is one of the best-selling music artists of all time. Her accolades include a record 32 Grammy Awards, as well as 26 MTV Video Music Awards (including the 2014 Michael Jackson Video Vanguard Award), 24 NAACP Image Awards, 35 BET Awards, and 17 Soul Train Music Awards – all of which are more than any other artist in the music industry. Her success during the 2000s earned her recognition as the Recording Industry Association of America (RIAA)’s Top Certified Artist of the Decade and Billboard’s 4th best artist of the decade. She is the most successful black touring act in history and received the Pollstar Touring Artist of the Decade award in 2021. Time included her as one of the 100 women who defined the 21st centur
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