Beyoncé goes Western glam with diamond bolo tie necklace for Cécred launch party

Beyoncé launched her new haircare brand while wearing a chic white look and dazzling diamonds.beyonce.com

Diamonds are sacred.

Beyoncé glimmered in some jaw-dropping jewels as she attended the launch of her new haircare line, Cécred, in Los Angeles Tuesday night, and she kept her recent Western steak going by sporting a dazzling bolo tie necklace for the bash.

The “Texas Hold ‘Em” singer, 42, went with a white Prabal Gurung spring/summer 2024 look for the event, wearing sheer harem-style pants with a ruched white one-shouldered bodysuit.

Beyoncé wore a white Prabal Gurung look to her celebration on Tuesday. beyonce.com She wore a stunning De Beers diamond bolo tie necklace. beyonce.com The singer pulled down her shades to peep at the camera. beyonce.com

The “Single Ladies” singer covered up with a baggy white jacket by the designer, adding matching ankle-strap pumps.

Beyoncé accessorized with De Beers jewelry, wearing a bolo-tie necklace featuring a massive teardrop-shaped diamond pendant that appears to feature a green diamond surrounded by layers of tiny stones.

The bolo look follows a similar turquoise necklace she wore to Super Bowl 2024, keeping in theme with her new country music, Act II of her “Renaissance” album, which will be released March 29.

She added diamond fringe earrings to her look, keeping the sparkling theme going by covering her skin in silver body glitter.

Beyoncé posed behind a counter at her brand’s launch party. beyonce.com Mom Tina Knowles rocked a white lace jumpsuit. beyonce.com Guest Rich Mnisi shared some behind-the-scenes details at the party. rich mnisi/Instagram

The “Halo” singer debuted a honey-blond shade of hair at the party, wearing a warmer hue than the platinum look she’s been rocking in recent months.

Guests followed an all-white dress code at the party, with proud mom Tina Knowles, 70 — who owned a Houston hair salon for years — looking incredible in a white lace catsuit as she posed next to her daughter.

Partygoer Rich Mnisi shared some photos and videos from the party on Instagram Wednesday, including a look at Beyoncé’s 12-year-old daughter, Blue Ivy Carter, who wore a white dress and carried a matching Chanel bag.

Blue Ivy wore a sweet white sundress and carried a Chanel purse. Rich Mnisi/Instagram Beyoncé arrived to the bash in style. beyonce.com Salon chairs filled the party venue. rich mnisi/Instagram

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Salon chairs filled the party space and tables featured elegant displays of Cécred’s product line, which caters to all types of hair.

Cécred dropped its full line Tuesday, with a range of hair products such as its Hydrating Shampoo ($30) and Nourishing Hair Oil ($44) available on the brand’s newly launched website.

While Beyoncé likely didn’t want to cover up her new hairstyle for the party, our fingers are crossed she’ll wear a diamond-studded cowboy hat next time.