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Beyoncé is headed to Netflix. The singer will perform live during the halftime show during the Houston Texans vs. Baltimore Ravens Christmas Day game, which is set to be streamed on the as part of its newly minuted three-year deal with the NFL.
“Your early Christmas wish has been granted as Beyoncé will perform during Netflix’s first-ever NFL Christmas Gameday live on Netflix this December 25,” Netflix shared in an announcement.
The streamer is set to host two live games on Christmas, starting with the Kansas City Chiefs vs. the Pittsburgh Steelers at 1 pm ET, followed by the Baltimore Ravens vs the Houston Texans at 4:30 pm ET where Beyoncé will perform during the halftime show.
The show will include songs from her hit country album “Cowboy Carter,” which is being performed live for the first time. The album garnered a record-breaking 11 Grammy nominations this year, making it the most-nominated album of all time. Beyoncé also teased her performance with a video trailer posted online, featuring “American Requim,” the first song on the album.
Details about her upcoming performance are under wraps, but Netflix said she’s “expected to feature some special guests who are featured on the Cowboy Carter album,” which could range from Dolly Parton to the country sensation Shaboozey.
This is technically the third halftime show Beyoncé has performed, after taking the stage at two Super Bowl games. Her latest performance will give Netflix a chance to redeem itself after the glitches that took place this weekend during its livestream of the boxing match between YouTuber Jake Paul and heavyweight champion Mike Tyson.
Netflix said 60 million households watched the live fight and it quickly became evident that the match was a test of its live-streaming infrastructure. More than 1 million reports from across 50 different countries were filed to Downdetector, which offers a window into telecommunication outages. The hashtag #NetflixCrash was also trending on X during the event. Last year, Netflix faced issues with its live stream of the Season 4 Reunion of “Love is Blind,” which crashed and experienced an hours-long delay.
To its credit, Netflix has had live-streaming successes, including the broadcasting of major award ceremonies and sports matches. The NFL Christmas Day games next month will be the first live event since the Paul-Tyson Match.
Dominic-Madori Davis is a senior venture capital and startup reporter at TechCrunch. She is based in New York City. You can contact her on Signal at +1 (646)-831-7565.
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