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Binance said the campaign will introduce a wide range of activities aimed at recognizing users’ contributions to the company’s growth and driving blockchain progress and adoption globally.
Binance, the world’s largest crypto exchange by trading volume, is celebrating its seventh anniversary with the launch of the ‘Be Binance’ global campaign.
This significant milestone will be shared with over 200 million users worldwide, reflecting on the company’s impressive journey, achievements, and contributions to the digital asset industry.
‘Be Binance’: Celebrating the Community
Binance was founded in 2017 by Chinese-born Canadian entrepreneur Changpeng Zhao (CZ). Since then, the company has grown at an unprecedented pace, becoming the world’s largest exchange within 180 days of launch. This rapid ascent was fueled by the initial coin offering (ICO) of its native token BNB, which provided the necessary capital to expand and innovate.
Today, the exchange is celebrating seven years of service, providing a comprehensive range of offerings including spot trading, futures trading, staking, and educational resources through Binance Academy, the company’s educational arm.
According to a shared press release, the firm wants to celebrate with its users through the ‘Be Binance’ campaign. Binance said the initiative is a tribute to the community that has supported the platform over the years.
“‘Be Binance’ is a celebration of our community’s incredible support over seven remarkable years,” says Rachel Conlan, the chief marketing officer at Binance.
She also attributed the company’s success to its massive user base of 200 million users. “As we journey toward financial freedom, we stay true to our values – humility, kindness, collaboration, and gratitude. Thank you to our community for believing in Binance,” Conlan said.
Recognizing User Contributions
Binance said the campaign will introduce a wide range of activities aimed at recognizing users’ contributions to the company’s growth and driving blockchain progress and adoption globally.
These activities include in-person meet-ups, virtual gatherings, dynamic social media contests, and exclusive promotions. Binance also said there will be events hosted across 19 countries, transforming cities into lively hubs of activity filled with music, games, and interactive festivities.
The planned fun events are scheduled to take place in countries such as Australia, New Zealand, Spain, Bulgaria, Benin, and the United Arab Emirates (UAE).
Exciting Giveaways and Rewards
In addition to these activities, Binance will conduct a series of giveaways across different social media platforms, community channels, and Binance Square. During the giveaway, users will have a chance to receive rewards in BNB. The company has allocated $7,000 worth of the token for the event. Users can also earn more rewards by participating in the 7YA Product Guides Study Week scheduled to start on July 9.
Those who join the event and successfully complete specific tasks will get the chance to share 77 BNB in rewards.
Meanwhile, Binance’s achievements over the past seven years are a testament to its commitment to providing a robust, user-friendly platform for crypto trading and blockchain development. The exchange supports over 500 different cryptocurrencies, catering to the diverse needs of its global user base.
