Blake Lively announces new haircare line, Blake Brown Beauty — and it won’t include conditioner

Blake Lively announced her new haircare brand, Blake Brown Beauty, in an Instagram post Wednesday. Blake Brown

She’s blowing up the hair industry.

Blake Lively announced she is launching her own haircare line, Blake Brown Beauty, on August 4 in a new Instagram post Wednesday, and she told Vogue the surprising secret behind her incredible hair — and what will set her beauty brand apart.

Not only did the “Gossip Girl” alum, 36, reveal that she doesn’t use conditioner, she said that no one in Hollywood does, either.

“As someone who loves design desperately, I wanted it to look ✨stunning✨ on your shelf because that’s valuable space in your home, it should be beautiful,” Lively shared in her Instagram post Wednesday. Blake Brown She shared a variety of photos of her hair in Wednesday’s announcement Reel. Blake Brown The “Gossip Girl” actress said no one in Hollywood uses conditioner in her interview with Vogue Wednesday. Blake Brown

“I don’t know anyone who uses conditioner in my industry,” Lively — whose real name is Blake Ellender Brown — shared with the magazine.

The Betty Buzz founder continued by explaining that her shiny, bouncy hair was achievable to anyone by simply switching up their products, and that her line will include a special regimen of shampoos and hair masks.

“It’s not that people in the entertainment industry are gifted with better hair,” she said. “We’re using a different hair system than the process promoted to the mass market.”

Instead of following up shampoo with traditional conditioner, Blake Brown Beauty users will wash, then apply a hair mask, swapping the hydrating system for a strengthening duo on the next shower.

Lively posed with her sleek products in Wednesday’s announcement Reel. Blake Brown “7 years in the making, and now my secret is yours… Happy Birthday @blakebrownbeauty 🥳🎁” Lively captioned this photo on the brand’s new Instagram account. Blake Brown

“People think of hair masks as more of a specialty product or a one-off treatment,” Lively told Vogue. “But I use it every single time like I use conditioner.”

The products will be available exclusively at Target on August 4 and on Blake Brown Beauty’s website August 5.

The “Deadpool & Wolverine” star told Vogue that her hair “was just so damaged and destroyed” after her first acting job and a stylist told her “this process could save it.”

Her brand, announced Wednesday with this promotional pic, will be available exclusively at Target and on the Blake Brown Beauty website. Blake Brown

“If you give hair strength, you give it foundation, structure, and stability,” the mom of four said. “But if you only give it strength, it’s going to become brittle and hard.”

The actress added that hair “also needs moisture and elasticity. But if you give it too much, it’ll break.”

Her regimen includes using the brand’s Fundamental Strengthening Shampoo ($19) and Fundamental Strengthening Mask ($20) and on the next wash, using Blake Brown Beauty’s Fundamental Nourishing Shampoo ($19) followed by the Fundamental Nourishing Mask ($20).

Lively follows in the footsteps of Beyoncé, who released her first haircare line, Cécred, earlier this year.

Lively revealed the brand’s logo in her Instagram Reel Wednesday. Blake Brown

As for her reasoning behind the brand, Lively wrote in her Instagram post that although she had a haircare regiment that worked well, she “wanted something that was more affordable but had the same salon/red carpet performance.”

Her shampoos and masks also feature “scents that felt like fragrances I would actually buy as high end perfume,” per the star, along with clean ingredients.

Pardon us while we plan our Target run.