ARTICLE AD
United Way Worldwide and Paramount Global are teaming on United Way Benefit For Hurricane Relief to raise funds for victims of hurricanes Helene and Milton. The special will air Saturday, Nov. 2 at 8 PM ET/PT on CBS and CMT and stream live on Paramount+ with Showtime.
Proceeds from the special, taped this past weekend in Nashville, will support hurricane relief and long-term recovery efforts and benefit individuals and families across the southeastern U.S. The hurricanes combined caused an estimated $50 billion in damage.
The special will include performances from Brittney Spencer, Carly Pearce, Chris Janson, Clay Aiken, Jonathan McReynolds and Tyler Hubbard with special messages and appearances by Backstreet Boys, Billy Bob Thornton, Billy Burke, Blake Shelton, Cedric The Entertainer, Cody Alan, Jackson Dean, JB Smoove Kelsea Ballerini, Max Thieriot, Nate Burleson, Stephen Colbert, Taye Diggs, Zac Brown Band, alongside real life heroes Mark Starling and Tank Spencer and more.
“Paramount Global and its brands are proud to collaborate with United Way Worldwide on the United Way Benefit For Hurricane Relief in reaching audiences across the U.S. to help those impacted by Hurricanes Helene and Milton,” said Melissa C. Potter, executive director of Content for Change, Paramount Global and United Way Worldwide board of trustee. “I have seen firsthand how United Way rallies local leaders, cross-sector partners and the community to aid people during times of crisis, and the resources raised by this benefit event will help those in need to recover and rebuild.”
United Way Benefit For Hurricane Relief was created by Byron V. Garrett, chief revenue officer at United Way Worldwide, and Paramount Global’s Potter. The special is produced by Black & Bespoke, 5X Media, Digital Cinema Collective and Berman Productions for CBS and CMT.