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During the airdrop, half of the token will be given to the developers through Blast Gold, while the other half will be shared with early users
Blast, a network built on Ethereum, has announced June 26 as the official launch date for its upcoming airdrop. The layer 2 network, founded in November 2023 by the team behind the NFT marketplace Blur, made the new date known to its community members on X after initially scheduling May for the event. The team acknowledged the effect that such postponement could have on their community and had to apologize, promising to account for it. They stated:
“We know this is past our initial estimate of May and we’re sorry for the delay. The airdrop allocation will be increased to account for this.”
Blast Gold: Incentivizing Developers and Early Adopters
The forthcoming airdrop will distribute BLAST tokens, which will be allocated to developers and early participants who have supported the network. According to Blast, there will be two final distributions of Blast Gold points before the eventual token launch.
Ahead of the upcoming airdrop, Blast has initially introduced its third Blast Gold distribution, an addition to the previous two distributions. In this next process, 15 million Gold will be distributed to various dApps.
Blast Gold has similar attributes to traditional airdrop. However, it is not for the general public as it is mainly for creators of decentralized apps (dApps) building on the network; this has caused dApps builders on the network to distribute their awarded gold to users. The points given to developers are aimed at incentivizing the development and growth of the platform; by doing this, they can distribute the points to their users, therefore creating active participation and engagement within the ecosystem.
Mirroring Blur’s Success: Airdrop Strategy and User Engagement
During the airdrop, half of the token will be given to the developers through Blast Gold, while the other half will be shared with early users, including those who bridged funds to the network before the Blast mainnet went live in early February. Participants have been able to bridge over $2.3 billion to earn points ahead of the forthcoming airdrop.
Blast has been able to gather lots of interest and rapid growth since its launch late last year. Its total value locked has now exceeded $2.3 billion, showing the craze behind the token. The project style of airdropping is similar to that of the Blur airdrop in 2023, which resulted in over $800 million BLUR tokens airdropped to users who participated early in the Blur NFT platform. The user incentives style being used by Blast is similar to that of Blur and has worked out well for Blur and its users.
With the way Blast is handling its airdrop, it is obvious it is following in the footsteps of Blur. This has propelled many investors to anticipate seeing their investments grow significantly. Such a model, which has proven to work, could trigger an influx of users and investors into the ecosystem.