Blockchain Streamer Vabble Launches Transactional VOD Service With Business Series ‘Minimum Viable Product’

EXCLUSIVE: Blockchain streamer Vabble has launched a transaction on-demand service, kicking it off with a three-part docuseries from a crypto accelerator.

Founder community Alliance is behind the TVOD service’s debut show, Minimum Viable Product, which provides an insight into the accelerator’s MVP hackathon, where new products were developed by groups of coders in New York City.

Over a two-week period, the series follows 20 development teams competing for $350,000 in funding. The winning project will gets into the next Alliance Accelerator cohort and receives guidance from a team who has incubated some of the crypto industry’s most high-profile projects.

Imran Khan and Qiao Wang, co-founders of Alliance, evaluate each project, dissecting them down to their core components to assess their viability as sustainable businesses. The series seeks to show what life at a start-up is like.

The TVOD platform launched earlier this month as the platform went live. It will operate through cryptocurrency.

A ‘Watch and Talk’ extra is soon to be added, with the final episode of Minimum Viable Product going out this week. This will feature a discussion between Khan, Alliance Marketing Lead and Founder of CC0 Studios Joe McNaney, the hackathon winner and a distinguished member of Vabble’s content board.

This interactive session will aim to provide deeper insights into the creative process, the challenges faced by the teams, and the future of blockchain technology.

Vabble is one of several crypto-based streaming platforms, most of which aim to empower filmmakers by decentralizing the commissioning process and allowing them to upload their own content. Upon its launch, the company’s founders claimed to have identified imbalances in the film distribution ecosystem and planned to offer an alternative to the Hollywood studios and other majors.

Vabble’s board includes the likes of former CBS Studios sales exec Barry Chamberlain, ex-IMAX distribution chief Philip Groves, eOne marketing head Joanna Miles and former Universal Pictures EVP John C. Hall on its advisory board.