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SATURDAY AM: Refresh for updates and chart…Bob Marley: One Love keeps on humming with a 6-day in the $45M-$46M range, while Sony/Marvel’s Madame Web is still looking at a take north of $20M, now $24M. Whether business gets better for one film, and falls apart for the other boils down to tonight.
Industry analysts believe that Madame Web will be 40 to 50% above its Friday take of $4.3M today. Bob Marley off his $7.5M yesterday will be up +30% to 40%.
In terms of the overall marketplace,
FRIDAY AFTERNOON: Paramount’s Bob Marley: One Love has more than one heart, rather millions as the music biopic about the reggae legend is now heading to $44M over six days after a $6.7M Friday, which will yield a $22M 3-day and $26.2M 4-day for the $70M feature production at 3,539 theaters.
Sony/Marvel’s Madame Web at 4,013 theaters is looking at a $3.8M Friday, $12M-$13M 3-day and 4-day of $14M for $22.2M six-day.
Apple Originals Films’ Argylle via Universal at 3,647 theaters is looking at a Friday of $1.1M, 3-day of $4.2M (-33%), 4-day of $5M and running total by end of Monday of $36.7M. Illumination/Universal’s Migration at 2,455 locations also wants to be third over 4-day with $5M and a running total of $116M by EOD Monday. The animated movie which many in the industry bet against (egg on them) is in its ninth weekend.
Warner Bros.’ Wonka at 2,302 locations is $850K today, 3-day $3.6M in weekend ten, +20%, 4-day $4.5M, and running total near $211M.
Outside the top 5, there’s Fathom Event’s Chosen, season 4, ep. 4-6 with $950K today, 3-day of $3.3M, 4-day $3.8M and running total $4.5M.
FRIDAY AM: Paramount’s Bob Marley: One Love did $3.85M yesterday, and though down 73% from its opening day Wednesday, that’s because it was such a big first day with a record midweek of $14M. This puts the Reinaldo Marcus Green-directed biopic in the vicinity of a $35M-$38M six-day opening.
Bob Marley is booked at 3,536 theaters with a number of PLF screens.
Meanwhile, Sony/Marvel’s Madame Web did $2.15M on Thursday, -64%, for a two-day of $8.2M. It still could get to $20M, but man oh man, those audience scores are rough. Two stars on PostTrak so far for a 58% from general audiences. Overall, 53% guys attending vs. 47% women. For some reason, parents (mostly dads at 62%) and kids under 12 saw a different movie: They both gave it 4½ stars. Madame Web is nesting at 4,103 locations, and it has Imax and some PLFs.
RELATED: ‘Bob Marley: One Love’ Review: Biopic Of The Reggae Icon Doesn’t Catch A Fire
Social Media analytics corp RelishMix notices that with Madame Web, nobody is really excited about it.
“Naysayers are referencing ‘superhero fatigue,'” RelishMix writes, “but specifically the female-centric and female group sub-genre comping the recent MCU The Marvels, saying, ‘This is another The Marvels concept. Why do they keep making assemble teams?’ Some are confused with Dakota Johnson’s casting due to the differences to the character in the comics, saying, ‘I thought Madame Web was an old crippled lady that sometimes helped Spider-Man with her visions?’ The movie was also mockingly compared repeatedly to another of Sony’s Spider-Man-less Spidey films, Morbius, with many feeling the scale is very small compared to other superhero adventures, reminding them of ‘a CW show.'”
RELATED: ‘Madame Web’ Review: A Tangled Web Of Missed Opportunities And Studio Misfires
RelishMix also notices that despite Madame Web having the social media superpower of Sydney Sweeney’s nearly 20M followers, the pic’s social media universe at 424M across TikTok, Instagram, X and Facebook and YouTube views is running 44% behind other superhero movies. Although higher than Aquaman and the Lost Kingdom‘s 334.3M, it’s far lower than The Marvels‘ 600M reach.
Third place on Thursday was Fathom Events’ The Chosen Season 4, Episodes 4-6 with $777K at 2,216 theaters. This is apart from Season 4 Episodes 1-3, which has minted more than $14M to date.
Apple Original Films’ Argylle via Universal did $450K at 3,605 theaters, -61% from Wednesday, ending its second week with $9.4M and a running total of $31.7M.
Sony’s Anyone but You made an estimated $316K at 2,805 locations, -73%, for an eighth week of $4.8M and running total of $82.3M.
Amazon MGM’s The Beekeeper wasn’t far behind with $314K, -60% from Wednesday, at 3,057 venues with a fifth week of $5.3M and running total of $56.6M.
