22 hours ago
16 ARTICLE AD
Makeup maven Bobbi Brown’s Jones Road Beauty just dropped the Hero Kit, and if you’ve been waiting to try the line — or are already a devotee — this one is a must-shop.
With two shade options and coveted Miracle Balm minis included, it’s your five-minutes-to-glow bag (not to mention great for travel).
“The Hero Kit is a makeup minimalist’s dream! It includes five award-winning Jones Road staple products that belong in every makeup bag,” Brown tells Page Six Style.
Each kit includes two mini Miracle Balms — one for blush, the other for highlight — in either pink or peach tones.
Meant to make you feel and look like the best version of yourself, Miracle Balm is a moisturizing multitasker and Jones Road’s hero product. We use the jojoba oil-rich balm on cheeks, lips and the Cupid’s bow for a sheer, subtle glow that wakes up skin. It’s also perfect for keeping skin protected against blustery winter weather.
Jones Road The Hero Kit in Pinky
Jones Road Beauty
The Miracle Balm colors included in the Pinky Hero Kit are Flushed, a cool pink with a subtle sheen, and Magic Hour, a cool, sheer bronze with silver shimmer.
Famous fans of the cult-favorite formula include Cindy Crawford, who told W she’s “obsessed”; “I use my fingers to apply to my cheeks and eyelids and lips — talk about one-stop shopping,” she raved.
Fellow supermodel Paulina Porizkova is smitten as well, having called Miracle Balm “really wonderful for older (and somewhat dry) skin like mine” in an unsponsored Instagram post last year.
Katie Couric’s even said the stuff “makes my skin look like I got a full nine hours the night before.”
Jones Road The Hero Kit in Peachy
Jones Road Beauty
The Miracle Balm colors in the Peachy Hero Kit are Miami Beach, a warm, peachy coral with subtle gold shimmer, and Golden Hour, a warm, sheer gold with multidimensional shimmer.
Also included in the brand’s Hero Kit is The Best Pencil for lining eyes, the macadamia seed oil-infused Eye Cream and The Mascara to top off your easy-to-wear look. Like all Jones Road products, they’re clean and cruelty-free.
“I curated The Hero Kit to include my favorite basics that I use consistently. Whether you’re new to Jones Road or you’ve been using the brand for years, The Hero Kit has all of the fundamentals in one pouch,” Brown says.
Don’t delay in picking up your kit; the brand’s launches tend to sell out quickly.
Bobbi Brown poses in a brick-and-mortar Jones Road store. Emmy Park for NY Post
Practically the inventor of the no-makeup look, Brown launched Jones Road in 2020 and has since garnered legions of fans — including stars like Brooke Shields and Naomi Watts in addition to Crawford, Porizkova and Couric — as well as inspired a Facebook group with nearly 70,000 members, the JRB Roadies.
Just last week, Jones Road opened its newest store in Manhattan’s Upper East Side, the brand’s eighth location. In addition to four New York City stores, Jones Road also has locations in Montclair, NJ; East Hampton, NY; Palm Beach, FL; and Chicago, IL.
