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9 months ago
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SUNDAY AM UPDATE: Refresh for updates and chart Super Bowl weekend, despite its damper on Sunday business, used to be a box office frame that could still yield results, even for films aimed at dudes. Like in 2015, when the sixth weekend of American Sniper drummed up $30.7 million, or in 2020, when the third weekend of Bad Boys for Life did $17.6M.
Last year’s Super Bowl weekend totaled $52.6M, per Box Office Mojo, led by Warner Bros’ Magic Mike’s Last Dance with an $8.3M opening. This year, we’re lower with $40M, -24% from a year ago. That’s also the lowest weekend we’ve had year to date at the box office for 2024. In terms of what’s changed since Friday — not much; it’s just gotten a little lower.
This Super Bowl weekend, we have Apple Original Films’ poorly received Matthew Vaughn-directed Argylle is now at $6.5M, down 63% in Weekend 2, for what will be a 10-day result of $28.8M at 3,605 theaters. The end game here at the domestic box office per industry sources is $45M, which is the lowest of the Apple Original Movies after the Oscar-nominated Killers of the Flower Moon ($67.8M) and Napoleon ($61.5M).
Focus Features tried to counterprogram the weekend with the Zelda Williams teenage genre comedy Lisa Frankenstein, aimed at young women and arthouse audiences. Booked at 3,143 theaters, it’s just under its $4M weekend at $3.8M. It was never expected to be Mean Girls, rather a teenage comedy aimed at highbrow crowds ala 2019’s Booksmart — but that came in higher at $6.9M at 2,505 theaters.
Lisa Frankenstein, scripted by Oscar winner Diablo Cody, follows a girl who has a crush on a dead person. After a set of horrific circumstances brings him back to life, the two embark on a journey to find love, happiness — and a few missing body parts. The movie, which didn’t win over critics at 51% Rotten, stars Cole Sprouse and Kathryn Newton. RT audience score is better at 77%; ditto CinemaScore which gave it a B.
Women showed up at 58%, with 69% of those attending between 18-34 and the biggest demo (no surprise) being 18-24 at 35%. Diversity demos were 57% Caucasian, 22% Hispanic and Latino, 7% Black, and 8% Asian. Most of the movie’s business is in the East, South Central and West, with the AMC Burbank the top-grossing venue for the title, with close to $15K since Thursday night.
Friday’s $1.74M take for the pic includes $700,000 from previews Thursday night. By the way, that $4M was at the low end of tracking estimates, which were between $4M-$6M. The pic is cheap at $13M before P&A. Focus Features will be fine.
The fifth weekend of Amazon MGM’s Jason Statham movie The Beekeeper ranks third, with a Friday of $962K, a three-day of $3.4M at 3,057 theaters, -35%, and running total of $54.6M. That result is ahead of such Statham action titles as Crank ($28M), The Mechanic ($29M), all three Transporter movies, and The Expendables 3 ($39M). But it’s a far jump past The Meg 2 ($83M), the next solo benchmark for the British star.
Warner Bros’ Wonka is spotting fourth place with $3.1M at 2,764, -33%, in Weekend 9 after an $775K Friday, which will put its running stateside total at $205.2M by Sunday. At the domestic B.O., it’s Timothée Chalamet’s highest-grossing movie to date.
Fifth place goes to Illumination/Universal’s Migration, which in Weekend 8 is spotting $3M, -28%, for a $110.1M running total at 2,679 locations.
The chart:
1.) Argylle (App/Uni) 3,605 theaters, Fri $1.96M (-70%) 3-day $6.6M (-62%) Total $28.9M/ Wk 2
2.) Lisa Frankenstein (Foc) 3,144 theaters, Fri $1.74M, 3-day $4M/Wk 1
3.) The Beekeeper (AMZ MGM) 3,057 (-220) theaters, Fri $962K (-26%) 3-day $3.4M (-35%), Total $54.6M/Wk 5
4.) Wonka (WB) 2,764 (-146) theaters, Fri $775K (-25%) 3-day $3.1M (-32%), Total $205.2M/Wk 9
5.) Migration (Ill/Uni) 2,684 (-146) Fri $660K (-22%) 3-day $3M (-28%), Total $110.1M/ Wk 8
6.) Anyone But You (Sony) 2,805 (+186) Fri $935K (-11%) 3-day $2.8M (-19%),Total $80.2M/Wk 8
7.) The Chosen (Fath) 1,955 (-304) Fri $852K (-51%), 3-day $2.6M (-57%)/Total $12M/Wk 2
8.) Mean Girls (Par) 2,620 (-487) theaters, Fri $565K (-44%) 3-day $1.93M (-50%), Total $69.1M/Wk 5
9.) Dune (re) (Leg/WB) 2,100 theaters, Fri $570K 3-day $1.5M Total $109.8M/Wk 121
10.) American Fiction (AMZ MGM) 1,462 (-440) theaters, $400K (-35%) 3-day $1.38M (-42%), Total $17.4M/Wk 9
