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A week ago, the Daily Mail’s Richard Eden excitedly reported that deranged royalists were buying King Charles’s Highgrove-branded jams in droves. The assumption being that royalists were showing support for THEIR favorite royal (King Charles) and sticking it to the Duchess of Sussex. Because, you know, Meghan sent jars of strawberry jam to her friends and absolutely no American Riviera Orchard products are for sale as of yet. You might even say that Meghan’s campy little jam gifts have helped the Windsors sell more of their grubby little royal-branded products. A rising tide lifts all boats, etc. Speaking of, Buckingham Palace Shop’s social media team decided to jump on the jamwagon! I’m actually shocked that BP’s team decided to do this:
OMG Buckingham Palace has now officially entered the Royal Jam War and I am here for it lol! #buckinghampalace #meghanmarkle #royalnews #royaljamwar #ukroyals pic.twitter.com/PwKvkzUv8A
— Royal Daily Tea (@RoyalDailyTea) April 25, 2024
First of all, choices were made and it’s incredible that Buckingham Palace is fine with showing everyone that they’re obsessively watching the Duchess of Sussex’s ARO-promotion, just like everyone else. Of course it’s strawberry jam as well. I looked it up – because I honestly didn’t even know that BP sells its own jam – and there are several different flavors and spreads. They made the choice to highlight strawberry, because Meghan sent strawberry jam to friends. On an aesthetic level, I have to say that Meghan and ARO are the clear winners. Her jam jars are very cute and photogenic, whereas BP-branded jams just look fussy and tiny.
The Daily Beast reported this as “Buckingham Palace Subtly Trolls Meghan With Its Own Ad for Strawberry Jam.” My good sir, this is not trolling – this is bandwagoning. We sell jam tooooooo!!!!
Photos courtesy of Avalon Red, Cover Images.
HRH Duchess of Cornwall hosting a reception for the British Equestrian teams from 2020 Tokyo Olympic & Paralympic Games.,Image: 660835221, License: Rights-managed, Restrictions: , Model Release: no, Credit line: Steve Reigate / Avalon
TETBURY, ENGLAND – NOVEMBER 13: King Charles III’s shares a joke with a guest as he attends his 75th birthday party hosted by the Prince’s Foundation at Highgrove House on November 13, 2023 in Tetbury, England. Guests include local residents who have been nominated by friends and family and individuals and organisations also turning 75 in 2023.,Image: 821847113, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Chris Jackson / Avalon
NMA Rota King Charles III and Queen Camilla visit Fare Share didcot to launch the Coronation Food Project on his birthday,Image: 822016684, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Ian Vogler / Avalon
Queen Camilla speaks to guests during the annual Commonwealth Day Service at Westminster Abbey in London
Featuring: Queen Camilla
Where: London, United Kingdom
When: 11 Mar 2024
Credit: PA Images/INSTARimages
**NORTH AMERICA RIGHTS ONLY**
Queen Camilla during a visit to Government House, in Onchan, Isle of Man, where she is meeting community groups, and representatives from the RNLI and the Manx Bluetits swimming club.
Featuring: Queen Camilla
Where: Onchan, Isle of Man
When: 20 Mar 2024
Credit: Chris Jackson/PA Images/INSTARimages
**NORTH AMERICA RIGHTS ONLY**
Queen Camilla attends an event hosted by the Queen’s Reading Room to mark World Poetry Day at Hillsborough Castle in Belfast, during her two-day official visit to Northern Ireland
Featuring: Queen Camilla
Where: Belfast, United Kingdom
When: 21 Mar 2024
Credit: Liam McBurney/PA Images/INSTARimages
**NORTH AMERICA RIGHTS ONLY**
The Royal Family arrive for the Easter Service at St George’s Chapel Windsor Castle
Featuring: King Charles Queen Camilla
Where: Windsor, United Kingdom
When: 31 Mar 2024
Credit: Cover Images
The Royal Family attend the Easter Mattins Service at Windsor Castle
Featuring: King Charles III, Queen Camilla
Where: Windsor, United Kingdom
When: 31 Mar 2024
Credit: Cover Images
Easter Mattins Service at St George’s Chapel at Windsor Castle in Berkshire.
Featuring: King Charles and Queen Camilla
Where: Windsor, United Kingdom
When: 31 Mar 2024
Credit: PA Images/INSTARimages
**NORTH AMERICA RIGHTS ONLY**
