Canadian Distributor New Mountain Films Launches, Former Alliance & eOne Exec Spearheads Marketing

EXCLUSIVE: A new Canadian film distributor is launching in the shape of New Mountain Films.

Canadian film and TV producer Khaled Sabbour is spearheading the indie outfit and is growing the team now with marketing being overseen by Frank Mendcino, former Head of Marketing at Alliance Atlantis and Entertainment One.

The company says it is “committed to building a diverse slate of films for both the Canadian and U.S. markets, and has a mandate of distributing world-class content that not only drives corporate growth but also inspires positive social change”.

The new venture has said it is both privately and institutionally financed but didn’t disclose its backers. Initial titles are set to be revealed in coming weeks. Company execs are currently at the TIFF market.

“New Mountain Films is dedicated to cultivating strong relationships with creatives and talent,” said Sabbour. “We believe in nurturing the next wave of influential films and filmmakers that connect with global audiences. Our goal is to bring a fresh, innovative approach to film distribution.”

Sabbour’s credits include TV series Restaurants On The Edge and Blown Away, and upcoming films Pins & Needles and Please, After You, both made under his East Liberty Entertainment banner.

“There’s never been a better time to bring independent films to a global audience”, said Mendicino. “I’m thrilled to have the opportunity to help filmmakers share their vision with the world.”

Mendcino has worked on movie campaigns including the Lord Of The Rings trilogy, Passchendaele by Paul Gross and Atom Egoyan’s The Sweet Hereafter.