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Charli xcx‘s Brat album art is one of the most recognizable covers of the year, and it’s even been used in memes for the upcoming presidential election. And now, the “Apple” superstar is revealing the surprising reason behind the minimalistic design. Keep reading to find out more… In an interview with Zane Lowe, Charli confessed that the album artwork was merely a cost-cutting strategy that worked out. “The actual first idea of doing a text cover came from was to save money, because I was like, ‘This album is not going to appeal to a lot of people,’” she admitted. “I was like, ‘I think I will do a press shoot and then maybe we just save on the album cover and maybe it’s cool.’ Seriously though, I was like, ‘I think it’s also cool because I’ve been on every cover of mine apart from ‘Vroom Vroom,’ so actually it kind of punctuates the pattern in quite a nice way, but also handy because it’s going to be a lower spend.’ And then everyone was like, ‘Well, that’s the stupidest idea ever.’ And I was like, ‘No, hear me out.’” She went on to say that “everyone” in her camp rejected the text cover idea. “It actually feels like it very much embodies the word ‘brat’ to kind of not be there because that is sort of less of the norm, I suppose, for female artists. So that sort of felt punchy and the kind of pixelation, it sort of makes it look like its kind been done in this sort of rush, we didn’t get the proper high-res file, we did, but it’s like that’s what people think,” she explained. “And the shade of green, we really honed in on what that should be and wanted to go for the one that the most people in our core group had the most adverse reaction to.…because I think it’s like I knew that it would generate this conversation. I knew that a lot of people would be sort of frustrated or disappointed by it. And I think for me it’s like I would rather have those conversations, which actually in some cases became quite explosive, than a picture where people are like, ‘She looks good.’ It’s like I enjoy the conversation because that’s what I enjoy about music myself. I enjoy the conversations that I have with A. G. about whatever it may be, the artwork or the font of some release that we’re into. It’s really fun to dissect that, and it was so cool that I saw so many think pieces written by fans, essays about the cover, and then later about the marketing.” Find out which songs from the album are the most popular, ranked!
