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Terra Seasoning Cube has received positive reviews from consumers on its ‘Unwrap Your Smile’ campaign.
In a statement, the brand noted that the campaign was designed to inspire hope and joy in Nigerians in the face of daily struggles.
According to participants who have interacted with the campaign, including Nkechi Azuka, a Lagos resident, Terra Cube has been helpful.
Azuka said, “This campaign brings solace to me. Despite everyday challenges, it reminds me to choose to smile and spread smiles to those around me. It’s a small action, but it brings light to my life and others.”
A participant, Olaolu Jegede, hailed the campaign and praised Terra for its positive impact on the mindset of many Nigerians.
“I am impressed with how Terra inspires the spread of smiles. Many Nigerians are stressed, but this campaign reminds us that sometimes a smile is all we need to ease the burden,” Jegede remarked.
Terra had invited Nigerians to nominate small business owners who were making a difference in their communities.
According to the brand, the response to the call highlighted many individuals helping their neighbourhoods with affordable services and acts of kindness.
Terra said it took the campaign to the streets of Lagos, engaging the public in fun activities, including tongue twisters, singing, and rap challenges, the statement added.
Terra’s campaign featured Nigerian actor, Chioma Akpotha, who spoke on the importance of smiling and urged viewers to ‘Unwrap Their Smile’ daily on a live Instagram session, it stated.
The Chief Marketing Officer of TGI Group, Probal Bhattacharya, lauded the campaign, saying, “Terra Cube’s ‘Unwrap Your Smile’ initiative is all about spreading joy and positivity in everyday life. A simple smile can create a ripple effect of happiness and uplift those around us.”
