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The firm said the move strengthens its commitment to long-term HODLers and wealth builders through white-glove customer care and tailored products.
Updated Jan 21, 2025, 10:46 a.m. UTCPublished Jan 22, 2025, 2:00 p.m. UTC
Crypto trading and lending platform Nexo has introduced a $5,000 minimum limit to use its services as the firm evolves into a digital assets wealth manager targeting the mass affluent market.
The move, which comes into effect on February 21, is part of the firm’s 2025 growth strategy and recent rebranding, according to a press release on Tuesday.
“Guided by principles rooted in traditional finance and the personalized excellence of private white-glove services, we are committed to delivering sustainable wealth solutions for generations to come,” Nexo co-founder Kosta Kantchev said in a statement.
Nexo is one of the few crypto borrow and lend platforms to have survived the bear market of 2022-23, and collapse of many centralized crypto finance firms at that time. Looking ahead, Nexo won an initial approval to operate as a licensed entity in Dubai in March of last year.
Nexo has over $11 billion in assets under management, has issued $8 billion in crypto credit, and paid out over $1 billion in interest, the company said.
Ian Allison
Ian Allison is a senior reporter at CoinDesk, focused on institutional and enterprise adoption of cryptocurrency and blockchain technology. Prior to that, he covered fintech for the International Business Times in London and Newsweek online. He won the State Street Data and Innovation journalist of the year award in 2017, and was runner up the following year. He also earned CoinDesk an honourable mention in the 2020 SABEW Best in Business awards. His November 2022 FTX scoop, which brought down the exchange and its boss Sam Bankman-Fried, won a Polk award, Loeb award and New York Press Club award. Ian graduated from the University of Edinburgh. He holds ETH.
