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2 months ago
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AMC is the latest to benefit from the Netflix effect, with A Discovery of Witches and Dark Winds jumping onto the Nielsen charts in the week the series debuted on the streamer.
Dark Winds tallied 929M minutes viewed from August 19 to August 25 with a strong concentration among the 50+ audience, Nielsen reported Thursday. With only 12 episodes across two seasons, it’s an outsized success for the series, putting it at fourth place on the overall charts.
Meanwhile, A Discovery of Witches racked up 849M minutes viewed from August 19 to August 25, which put it at No. 7 on the overall list. Both Dark Winds and A Discovery of Witches landed on the streamer on August 19, making this quite an impressive first week for the series.
A Discovery of Witches drew 48% of its audience from the 18-49 demo, making its performance all the more impressive, as the younger, streaming-forward age group is generally the most coveted. This also comes after A Discovery of Witches was also licensed to Max last year as part of a two-month “pop-up” experiment, but similarly did not perform nearly this well.
Several other other AMC series, including Interview with the Vampire and Mayfair Witches from Anne Rice’s Immortal Universe as well as some Walking Dead spinoffs, also made their way to Netflix in the same deal, though they did not pop up on Nielsen’s radar in this first week.
Prison Break remained at the top of the Nielsen charts this week, once again putting up over a billion minutes viewed. Since the former Fox series landed on Netflix, it has been its latest runaway hit, following in the footsteps of shows like Young Sheldon and Suits.
Fire Country is also still seeing strong viewership since moving over to Netflix, tallying 675M minutes viewed in this interval. However, that is about half the total it managed the week prior, when it hit over a billion.
