DAZN targets “old” customers with L1

3 months ago 22
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The various DAZN subscriptions to follow Ligue 1 are not within everyone’s reach. What if the English platform was targeting a rather older clientele?

After a very long saga, the television rights of Ligue 1 have been sold to DAZN and beIN Sports. For the new season, which begins tonight with PSG’s trip to Le Havre,

The English platform will broadcast eight of the nine matches of each day of the championship.

To promote Ligue 1 and sell subscriptions, DAZN has chosen to highlight five players, including three who are particularly old for footballers. “DAZN made a poster for the older ones, estimates the journalist Florent Gautreau on the airwaves of RMC. When you put Mandanda (39 years old), Dante (40 years old) who is on the verge of retirement, Lacazette (33 years old) who almost left for an exotic destination, we understand the idea. Dante is not a bad choice either, he has been in Ligue 1 for a long time, he is a very good ambassador for the French championship.

Ligue 1 is seriously lacking stars

So times have changed. “Two years ago, you put Mbappé, Neymar, Messi, Sanchez… Today, it’s empty, judge

Walid Acherchourwho does not understand the absence of Ousmane Dembélé. I would also have put Jonathan David (especially since he should stay in Lille) and Alexandre Lacazette of course”says the man who will be commentating on matches this season for DAZN.

The price of subscriptions has been much criticized in recent weeks, particularly the offer ” DAZN Unlimited » with a one-year commitment at 29.99 euros per month (39.99 euros without commitment). A package « DAZN Super Sports » is also offered, with only one match per day (chosen from the Sunday matches at 5 p.m.) at the price of 14.99 euros per month (19.99 euros without commitment).

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Written by:

Manu Tournoux

Manu Tournoux is a passionate and knowledgeable football enthusiast with a special focus on French football. Born and raised in France, Manu discovered his love for the beautiful game at a young age and developed a deep understanding of the ins and outs of "Le Championnat." His French roots and extensive experience in football journalism have made him an invaluable asset to the French Football Weekly team.
 
 As an author for the website, Manu's expertise includes not only in-depth analysis of Ligue 1 and Ligue 2 matches but also insightful profiles of up-and-coming talents, detailed transfer news, and engaging coverage of the French national team. His captivating writing style and undeniable passion for the game have earned him a loyal following among our readers.
 
 When he's not crafting engaging articles for French Football Weekly, Manu enjoys attending live matches whenever he can, exploring football culture in various French cities, and engaging in spirited debates with fellow fans. Feel free to follow Manu on Twitter and interact with him as he shares his expert opinions, insights, and love for French football.

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