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Audiences have been tapped in to the story of former family vlogger Ruby Franke, which unfolds in Hulu‘s latest docuseries.
Devil in the Family: The Fall of Ruby Franke drew 7.9M global views in its first five days of streaming, which makes it the biggest docuseries on Hulu to date, per Disney. This includes Hulu viewership in the U.S. and Disney+ viewership internationally.
Since the series debuted on February 27, it has maintained a spot in the Top 15 Today list on Hulu.
In Devil in the Family, when ‘momfluencer’ Ruby Franke is arrested for child abuse, no one can understand how her seemingly happy family became trapped in a nightmare. Her husband and eldest children share the inside story of the scandal that tore apart their family.
Last February, Franke was sentenced to at least four years in prison, but which could be as much as 60 years, for child abuse. She appeared in court alongside her former business partner Jodi Hildebrandt, who received a similar sentence, after the Utah prosecutor said that two of Franke’s children – aged nine and 11 at the time – lived in a “concentration camp-like setting”. The women were arrested in August 2023 after Franke’s malnourished 12-year-old son climbed out of a window at Hildebrandt’s house in Ivins, Utah, and ran to a neighbour’s house in search of food and water.
For years, the Frankes’ YouTube channel had documented a wholesome, happy family life, with 2.5 million subscribers tuning in at its peak. As the cracks began to show, the family turned to counselor Hildebrandt for guidance – and rapidly found themselves trapped in a nightmare.
The series marks the first time Shari and Chad, the Frankes’ two eldest adult children, and Kevin, Ruby’s husband, will share their story in depth on camera. It will also feature exclusive access to their friends and neighbors, and over a thousand hours of their YouTube channel’s unseen footage.
The series is directed by Olly Lambert and produced by Passion Pictures.
