Discovery+ Raises Monthly Price By $1

In the latest streaming price hike, Warner Bros. Discovery is raising the cost of Discovery+ by a dollar a month.

Starting today, the stand-alone service will be $5.99 with ads and $9.99 for the ad-free version. The new prices are effective immediately for new subscribers. Existing subscribers will see price increases starting from their next billing cycle on or after February 7.

WBD opted to keep Discovery+ as a stand-alone service after it merged a large swath of Discovery programming into what was previously HBO Max to create the rebranded Max in 2023. A significant number of customers, the company reasoned, prefer a cheaper way to access programming like 90 Day: The Last Resort, Moonshiners, Gold Rush, Evil Lives Here, and Home Town without paying triple for Warner Bros. movies and HBO fare.

The company does not break out subscriber numbers for individual services, so the path of Discovery+ has not been clear, though the company has said it is profitable.

Max raised its prices in 2024, with its ad-free plan rising to $16.99 a month.