Disney And Warner Bros Vet John Rood Named Chief Brand & Communications Officer At Magid

John Rood, a former longtime exec at Disney and Warner Bros, is joining consulting and research firm Magid as Chief Brand & Communications Officer.

Reporting directly to CEO Brent Magid, Rood will oversee brand strategy, product marketing, corporate communications, sales support, and events. He will be based in Magid’s Los Angeles office, often working out of the company’s offices in New York and Minneapolis.

Across media and entertainment, consumer packaged goods, retail and travel, Magid advises a range of clients, providing them with market research and helping them with a range of strategic goals. The company has deep roots in the local television business, though it has branched out considerably in the decades since its founding in 1957.

Rood joins Magid from his own marketing consultancy, where he has advised media companies, tech start-ups, agencies, and non-profits on strategy and business development. Previously, he served as SVP – Marketing, Disney Channel along with other marketing roles during a 15-year run at The Walt Disney Co. Prior to that, Rood spent 10 years at Warner Bros, rising to EVP – Sales, Marketing, and Business Development for DC Comics.

Rood “brings incredible expertise and experience that will help us serve our clients even better and supercharge the scale of our business,” Brent Magid said in the official announcement.

The company “Magid was a powerful partner of mine while I was at Disney/ABC Television, helping us devise winning strategies for a number of our businesses,” Rood said. “In the years since, I have witnessed the Magid reputation grow even further, in stature, in its product suite and in industries served. If ya know, ya know – brands who partner with Magid today are experiencing the very best combination: legacy credibility and modern innovation.”