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Disney plans to add an ESPN tile to Disney+ on December 4, giving subscribers to its “trio” streaming bundle access to ESPN+ content when they are on Disney+.
The move is similar to what the company did with Hulu earlier this year. It comes ahead of the launch of a “flagship” ESPN streaming service. The projected date of that launch remains early fall of 2025.
CEO Bob Iger and CFO Hugh Johnston revealed the date of the ESPN tile addition in their executive commentary about the company’s fiscal fourth quarter. Earlier this morning, Disney released its quarterly numbers, with Disney+ adding 4.4 million new core subscribers over the prior quarter, topping 120 million. The streaming service launched nearly five years ago, on November 19, 2019.
an enhanced array of innovative digital features, creating a sports destination unlike anything in the marketplace today.”
The aim of the flagship rollout will be to reduce churn and increase engagement, opening up new advertising possibilities. On the ad front, execs said more than half of new subscribers to Disney+ are coming in through its ad-supported tier, which launched in December 2022.