DNC Launches Youth Voter Campaign Tied To Taylor Swift’s Miami Concerts

The Democratic National Committee is launching a youth voter campaign tied to Taylor Swift‘s Eras tour swing through Miami this weekend.

The I Will Vote campaign includes a mobile billboard on a boat near Hard Rock Stadium, where the concerts will take place on Friday, Saturday and Sunday, as well as other billboards across the city.

Also debuting is a Snapchat filter urging young voters to be “fearless” on issues like reproductive rights, racial justice, health care and the economy, and directing them to visit IWillVote.com. The ads play on the name of Swift’s tour, welcoming the voters to the Kamala Era.

Swift endorsed Democratic nominee Kamala Harris in an Instagram post last month. She has not appeared with Harris on the campaign trail, but she has encouraged her followers to vote.

Rosemary Boeglin, communications director for the DNC, said in a statement that “Democrats are reaching out to young voters where they are, from concert venues to social media platforms, to make sure they have the resources they need to cast their ballot.”