ECG launches infomercial system to improve customer service

The Electricity Company of Gha­na has launched it’s first-ever infomer­cial system to en­hance their services to customers.

The infomercial system was designed as essential channel, delivering up-to-date information about the company commercial operations and educating customer about the ECG Power App.

The Acting Managing Director of ECG, David Boadi Asamoah, who launched the system, said it was a step further to improve com­munication, customer satisfaction, and operational transparency.

Mr Asamoah indicated that the system would serve as an educa­tional platform, offering customers real-time information on fault reporting, bill viewing through the ECG Power App, and safety protocols.

However, he stated that as part of ECG broader mission, the com­pany was expanding its role beyond just power delivery, saying that, “We are not just about providing power. We are also here to inform, educate, and engage with the very people we serve.”

Moreover, he emphasised that the company was committed to providing safe, reliable, and sustain­able electricity to every household and business in the country.

“We are fostering a relationship built on trust, empowering our customers to make informed deci­sions about their energy use, and responding to their questions and concerns in a timely and effective manner,” he indicated.

Mr Asamoah added that the company would ensure to em­power customers with the right information so that they could make better decisions about their energy use and engage with them more effectively.

He encouraged customers to actively engage with the new platform, ask questions, and stay informed about the latest develop­ments

“I want to say this is your plat­form. We encourage you to engage with us, to learn, and to be a part of this transformation. Your trust is essential to our success, and we are here to serve you better than ever before,” he explained.

The General Manager of Enter­prise Change Management, Anita Rich-Blay, also highlighted that the system would improve its relation­ship with customers and ensure transparency and accessibility.

“While our communications Directorate has worked tirelessly to educate the public through billboards and social media, we recognise that more continuous, accessible was needed,” she added.

 BY EMMANUELLA MBAMA AKIMBI