EdF: a new organized marketing operation

6 months ago 49
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This Monday, the 23 French people summoned will meet in Clairefontaine for the March gathering. Two friendly matches are on the program, which is the last preparation before the Euro next June. During their visit to the technical center, the Blues will also carry out their first marketing operation after the new image rights agreement negotiated in September 2023, as recalled The Parisian.

As a reminder, Kylian Mbappé had refused to appear for marketing operations in 2022, just before the World Cup, so as not to associate his image with sports betting sites or fast-food brands. This event led to this renegotiation in September 2023 on image rights. To ensure that this marketing operation takes place without scandal, a meeting was organized last week between the president of the FFF, Philippe Diallo, the general director Jean-François Vilotte and the marketing director François Vasseur. Advisors Delphine Verheyden for Kylian Mbappé and Sevan Karian for Antoine Griezmann were also present.

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Manu Tournoux

Manu Tournoux is a passionate and knowledgeable football enthusiast with a special focus on French football. Born and raised in France, Manu discovered his love for the beautiful game at a young age and developed a deep understanding of the ins and outs of "Le Championnat." His French roots and extensive experience in football journalism have made him an invaluable asset to the French Football Weekly team.
 
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