EdF: Kylian Mbappé no longer has an effect among brands

1 month ago 10
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Kylian Mbappé is no longer emulated. If we knew the popularity of the Madrilenian in free fall among the French public, this disenchantment also reflects on the level of brands and their advertising campaigns. As a partner of the FFF explains to The Teamthe Mbappé effect is dissipating.

Tchouameni, Barcola, Dembélé or Koundé have this (media) potential. Griezmann’s stop is detrimental because he was unanimous unlike Mbappé. We feel a disenchantment with Mbappé, his image no longer unites. We notice this in the engagement around our campaigns», Explains the brand. Obviously, it is not his latest controversies, which have punctuated the news of the Blues since last month, which should plead in his favor.

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Manu Tournoux

Manu Tournoux is a passionate and knowledgeable football enthusiast with a special focus on French football. Born and raised in France, Manu discovered his love for the beautiful game at a young age and developed a deep understanding of the ins and outs of "Le Championnat." His French roots and extensive experience in football journalism have made him an invaluable asset to the French Football Weekly team.
 
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