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Emmy Award Winning producer Ektaa R Kapoor recently took to social media to express her disappointment over the box office failures of Superboys of Malegaon and The Buckingham Murders. Kapoor has been a powerhouse in the industry for 30 years and is known for producing bold and critically acclaimed films like LSD, Lipstick Under My Burkha, and Veere Di Wedding.
Ektaa R Kapoor Blames Audience For Superboys of Malegaon and The Buckingham Murders Failure
In a recent social media story, Ektaa stated, “When Superboys of Malegaon and my dear friend Hansal Mehta’s The Buckingham Murders don’t work in theatres, can we blame the real culprits—the audiences? And since it’s no fun blaming people in such abstract terms (can’t bring them down on social media, so no fun), let’s just say that a major part of India is in its evolutionary stage as far as content is concerned! You can say it’s in its adolescence.”
Ektaa R Kapoor’s story on Superboys of Malegaon and The Buckingham Murders Failure
Normal
1977
Crema
Ludwig
Moon
Willow
Kapoor’s statement has sparked a debate, with some agreeing that Indian audiences often gravitate towards commercial entertainers over unconventional cinema, while others argue that filmmakers should focus on better marketing and theatrical strategies.
About Superboys of Malegaon and The Buckingham Murders
The Buckingham Murders, a crime thriller directed by Hansal Mehta and starring Kareena Kapoor Khan, received critical praise but failed to make an impact at the box office. Meanwhile, Superboys of Malegaon, a film about small-town filmmakers and their passion for cinema, struggled to find an audience despite its unique premise.
With Ektaa R Kapoor calling for a shift in audience sensibilities, her remarks add to the ongoing discourse about the challenges faced by offbeat films in India’s evolving entertainment landscape.