Emma Rosenblum’s new book, ‘Very Bad Company,’ partially inspired by Bustle bigwig

Emma Rosenblum’s new murder mystery is partially inspired by BDG boss Bryan Goldberg.Nyra Lang

Emma Rosenblum is using her personal experience once again to inspire her latest novel.

We hear the author and chief content officer at Bustle Digital Group used her boss, Bryan Goldberg, as inspiration for one of the characters in her new murder mystery, “Very Bad Company,” out Tuesday, May 14.

A character in Rosenblum’s book has an obsession with UK Prime Minister Winston Churchill, which we’re told is based on Goldberg’s very real passion for Napoleon.

Goldberg’s fictional character has an obsession with Winston Churchill, though in real life he’s passionate about Napoleon. Getty Images for Bustle Digital Group “I never thought that I would help inspire a steamy murder mystery novel, but now I can’t wait for my friends to read it,” Goldberg tells Page Six. Amazon

Goldberg, 40, famously purchased the French emperor’s hat for $1.4 million in 2021.

“I never thought that I would help inspire a steamy murder mystery novel, but now I can’t wait for my friends to read it,” the BDG CEO tells Page Six exclusively.

“When Emma told me that her next murder mystery would center around a tech startup, I practically begged her to let me help.”

This is Rosenblum’s second novel, having previously released “Bad Summer People,” which was loosely based off her vacations spent on Fire Island. Ok McCausland “After two decades in media, I couldn’t resist lifting the veil on some of the outrageous shenanigans I’ve witnessed over the years,” Rosenblum tells us. Getty Images for Bustle

Insiders tell us that Goldberg, who owns Bustle, Nylon, Elite Daily, Bleacher Report and more under the BDG umbrella, is “in on the joke” about his character and not at all miffed.

Although “Very Bad Company” is not set in the media world, we hear those in the know would likely be able to identify other people based on their fictional counterparts.

“After two decades in media, I couldn’t resist lifting the veil on some of the outrageous shenanigans I’ve witnessed over the years,” Rosenblum tells us. “In ‘Very Bad Company,’ secrets are revealed, but don’t worry, names are concealed.”

“In ‘Very Bad Company,’ secrets are revealed, but don’t worry, names are concealed.” Getty Images for Bustle Digital Group “Very Bad Company” hits shelves on Tuesday, May 14. Charles Sykes/Bravo via Getty Images

“Very Bad Company” follows Rosenblum’s first novel, “Bad Summer People,” which was based on her experiences spending the season in the tiny enclave of Saltaire on Fire Island with her parents.

The novel initially caused a ruckus on the insular island when the manuscript leaked about a year before publication when names and locales had not been changed, but some felt more offended by being excluded.

“Why am I not in it? I feel like I make myself a little bit known around here,” one woman questioned Business Insider.