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7 months ago
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This summer 2024, Real Madrid will welcome at least two new stars. The first: Kylian Mbappé. At the end of his contract at Paris Saint-Germain, the 25-year-old player will finally put on the Merengue jersey according to our exclusive information. Star of today, the captain of the Blues will share the legendary locker room of the Casa Blanca with a talent of tomorrow, the young and talented Endrick. Courted by the best clubs in the world, including PSG, the 17-year-old Brazilian was convinced by Madrid recruiter Juni Calafat. On December 15, 2022, he therefore chose to join the Spanish capital. But the player bought for more than 70 million euros (bonus included, editor’s note) will only arrive this summer, once he has reached his majority. This will be the case on July 21.
He is the most followed 17-year-old athlete in the world
In the meantime, he continues to learn at the highest level at Palmeiras, where he has scored 12 goals in 36 appearances (21 starts). He is also expected in the Brazilian selection, he who wants to lead his country to qualification for the Olympic Games in Paris. At the same time, the native of Brasilia begins his adaptation to Real Madrid. At the end of December, he visited Madrid. In addition to visiting the facilities, he met Carlo Ancelotti and his future teammates. He then attended a meeting and had a private meeting with President Florentino Pérez. The two men will meet again this summer to try to write a beautiful story together.
In addition to his qualities as a footballer, the Brazilian born in 2006 also represents a good investment in terms of marketing. It’s no secret that the residents of the Santiago-Bernabéu stadium attach great importance to this subject when they sign a player. With Endrick, they found a new goose that lays golden eggs. On social networks, the 17-year-old crack star, who had 1.9 million followers before signing, is now followed by just over 10 million people on his various social networks. In detail, he has almost 7.3 million followers on Instagram. On X (formerly Twitter), just over 286,000 people are subscribed to its account. Finally, on TikTokit brings together a community of more than 2.2 million people.
Brands are already fighting for it
A.S. also specifies that for an athlete of his age, being followed by so many people is a “absolute record”. There is no doubt that these figures will rise further when he finally plays in Madrid. Good news for the Merengues, who can already rub their hands, they who own 50% of the player’s image rights. Powerful on social networks, Endrick is also very popular with sponsors. AS specifies that it collaborates with “Neosaldina, Rei do Pitaco and Odontocompany, all large American multinationals” and above all he has a “great Jordan-style contract that he signed with the New Balance brand”.A brand with which he is linked until 2028 and which will allow him to launch his own range of products, in addition to being one of the leaders.
The player, who therefore left Nike, will line his pockets. Thiago. Freitas, CEO of Roc Nation Sports in Brazil (Endrick collaborates with Jay-Z’s company), said about him: “with his selection for the Brazilian senior team, and shortly after, with his selection for the Olympic team, Endrick began to arouse the interest of a public which was interested neither in football clubs nor in young people with great potential. It is a new wave of growth in the number of his supporters which will continue until May, when he will have to make a big leap forward, on the eve of the call of the group which will go to Paris. And that will continue when he goes to Madrid.” There, we are delighted to be able to count on a talent of the future, who is more powerful than Neymar at the same age according to A.S.. This is promising. Florentino Pérez can already rub his hands with Endrick and Mbappé.
