2 months ago
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Shama Sikander’s exuberant personality is unmistakable, and her social media presence is a direct reflection of her vibrant and infectious energy. Her online content is a testament to her effervescent aura. As a natural beauty, Shama embodies a carefree and wild spirit. Her unbridled enthusiasm and positivity are a true inspiration, making her a role model for many who seek to live life on their terms. In a recent chat with the Bollywood Bubble, Shama Sikander revealed how actors pay to buy awards at award functions.
Shama Sikander: Buying awards has been going on for years
When asked about if awards today are being sold. Shama Sikander said,“Buying awards in exchange for money or anything has been going on for several years. Shah Rukh Khan has publically accepted buying several awards. It was very honest and daring to say that. It happens a lot of times, if you go to any award show you will get that award. If you don’t, it gets passed on to someone else. Your presence is like a barter for the award functions. Nowadays if you see award functions they are so different.“
She added, “Back in the day when someone would get an award, they would be looked up to with utmost respect. Why? Because in a group of nominations, they were given an award. And people would be eager to hear that person’s speech. Now it is like taking your award, clicking a picture and going away, no one cares.”
Shama Sikander about how award functions are today
Shama added, “I am just boggled, there are so many functions now. And they are nothing less than a money-making business. So you just wear good clothes, go and take a picture on the red carpet, and they will get a branding that we were a host to so many A-listers. So now whenever I get a call I am like why are you even giving an award? I haven’t even worked for a year, why do you want me to take an award? They would say we want to give you an award for being a fashion icon. So I am like my fashion has nothing to do with my work.”
Watch the full interview
