Fanatics to launch first-ever flagship store on Regent Street ahead of huge new Premier League deal

Fanatics have announced they will be opening their first-ever global flagship store ahead of a stunning new Premier League deal.

The shop will be located on the iconic Regent Street, showcasing the brand to a footfall of around 70 million people when it opens in spring.

It marks a big step as Fanatics look to expand further into Europe having dominated America as a $25billion behemoth.

The store, which will showcase the brand's collectibles which cover UEFA club competitions, including the Champions League, MLB, NBA, WWE, UFC, Formula 1 and more.

Fanatics last year announced that they had beaten Panini to the rights for Premier League trading cards and stickers, which will be made under the Topps brand it bought in 2022.

That deal will begin in June, and their new store in London will allow fans from around the world to enjoy a new interactive community space.

The store will include an a state-of-the-art breaking studio, where creators can open packs and boxes for their audiences, interactive customer education touchpoints, and a personal card creation suite

There will also a central display of the rarest and most-desirable cards, all with a giant suspended circular screen above.

The move comes after Fanatics' successful collectibles pop-up store in Westfield London.

The space, as well as selling collectibles has hosted events, including a night with Tottenham star Dominic Solanke and Chelsea defender Tosin Adarabioyo.

The pair known for their love of collectibles opened boxes of Topps products with fans and creators for an unforgettable experience.

And there will be more of the same to come at the Regent Street store.

“We are incredibly excited to cut the ribbon on this amazing community-building retail space, one that we hope will delight collectors and be a true home for the hobby in Europe,” said Topps President of Trading Cards, David Leiner.

“It’ll be a destination for millions of fans as well as our own internal partners – and team and club partners, the latter using our dedicated space to launch and showcase new products in a way that has never been done before.”

While the store will, in the most part target the enormous trading market, there is going to be plenty more to do and buy.

Apparel from Toppsand Fanatics-owned Mitchell & Ness, will be on sale as well as memorabilia, such as signed kits, jerseys, balls and other equipment.

There will also entertainment stock on sale after the recent success of Disney, Marvel, Star Wars, Pixar, Garbage Pail Kids, Stranger Things products.