Former HBO Exec Maia Hollinger Joins Alloy Entertainment As Head Of Television

EXCLUSIVE: You producer Alloy Entertainment has a new head of television.

Former HBO drama executive Maia Hollinger has been appointed to the role. It comes after former television chief Gina Girolamo exited last year and subsequently struck an overall deal with Amazon MGM Studios.

Hollinger will report to Leslie Morgenstein, President and Chief Creative Officer of Alloy, who himself renewed his deal with Warner Bros. Television last year.

She has been tasked with expanding the company’s slate into more adult-focused series in addition to the YA series that it is known for.

As VP, Drama Development and Programming at HBO, she managed the development and production of drama series including The White Lotus, The Gilded Age, In Treatment, The New Pope and The Undoing. She spent four years at the premium cable network between January 2019 and December 2022 and was consulting with NBCUniversal on drama programming last year.

Before joining HBO, she worked at Gaumont Television, overseeing more than a dozen projects for U.S. and international markets, Brillstein Partners, where she was director of television development, and CBS, where she started her career.

Alloy is behind You, the Penn Badgley-fronted serial killer thriller, which returns for its fifth and final season on Netflix this year, as well as Gossip Girl, The Vampire Diaries, The Originals, Legacies, The 100 and Pretty Little Liars.

“Maia is an incredibly talented executive with impeccable taste, and has a wonderful reputation in the industry,” said Morgenstein.  “She is the perfect person to oversee the television division at Alloy, and we are so pleased to have her join us.” 

“I’m thrilled to join Les and his phenomenal team in their effort to build out this beloved brand and find new and provocative ways to tell coming-of-age stories at every age and across every genre,” added Hollinger.